Paul Simpson Managing Director Visit Manchester

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Presentation transcript:

Paul Simpson Managing Director Visit Manchester

Introduction Marketing Manchester est. 1996 Olympic Bids, Commonwealth Games Tourist board from 2004 Visit Manchester est. 2008

Context 10 local authorities Tourism worth £5.5 billion (STEAM) 9.2 million staying visitors (STEAM) 972k overseas visitors (IPS) Business tourism worth £573 million (TEAM)

Aims and objectives Promotion of GM nationally & internationally Promotion across a number of sectors (MM) Visit Manchester – tourism division Visit Manchester - roles

Governance Private company limited by guarantee MM – holding company Visit Manchester management board Manchester 'family'

Numbers Staff – 53 (14in TIC) - 34% reduction Turnover - £6 million Core funding (23%), SLA income (15%), Commercial (35%), Project (27%)

Stakeholders Manchester Airport NWDA MIDAS AGMA Integrated Transport Authority

Challenges Financial Sustainability Business tourism Stay at top of game – TIC, vm.com Business as usual LA engagement Pathfinder project

Paul Simpson Managing Director Visit Manchester

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