Planning and Assessing Entrepreneurial Activity (EA) Program vs Process Plan Benefits and Pitfalls Assessing the Corporate Entrepreneurial Project Methodologies for Measuring EA Ingredients for a continuous Entrepreneurial Process

Program vs Process Best Approach Benefits Do What they do best Work to correct deficiencies “Attack yourself” Benefits

Planning Benefits and Pitfalls Increase quality of output Greater competitiveness Higher profitability Participative approach Way of learning Pitfalls (Table 14.1)

Assessing the Corporate Entrepreneurial Project Screen 10 Components of Business Plan Table 14.3 Feasibility Criteria Eleven Questions (pp. 287-288) Role of Assessing Continuous Improvement Effort Learning Organization

Methodologies for Measuring Entrepreneurial Activity Entrepreneurial Performance Index (EPI) – Table 14.4 Corporate Entrepreneurship Assessment Instrument (CEAI) – Table 14.5

Reasons to Measure Benchmark and track entrepreneurial performance Establish norms and draw industry comparisons Establish entrepreneurship goals Develop strategies Assess variance between entrepreneurial actions and company performance over time

Dimensions that Enhance Corporate EA Appropriate Use of Rewards Management Support Resource Availability Organizational Structure Risk Taking

Ingredients for a Continuous Entrepreneurial Process Recognize Managers Conquering Fear Continuous Improvement Consistent Incremental Gains Radical Innovation