Broadband Adoption and Use

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Presentation transcript:

Broadband Adoption and Use Link Hoewing, VP Internet &Technology Policy Verizon Communications 35 minutes Phily Indirect channels

Broadband Penetration and Adoption Reprinted by permission. Copyright © 2009 Merrill Lynch, Pierce, Fenner & Smith Incorporated. The use of the above in no way implies that Merrill Lynch endorses the views or interpretation or the use of such information or acts as any endorsement of Verizon's use of such information. The information is provided "as is" and Merrill Lynch does not warrant the accuracy or completeness of the information.

Time Spent Online Has Dramatically Increased Source: Forrester Research, Inc.

Usage Varies by Age and Other Factors Source: Forrester Research, Inc.

Current State of Broadband Technology Adoption Current State of Broadband Last Adopters Adapted from: Rogers EM. Diffusion of Innovations. 5th ed. New York, NY: Free Press; 2003