Convert Consideration – Shopping Tools Module Move shoppers researching your vehicle to take the next step Business Rules Platform: Desktop, Tablet Advertiser: Tier 1 Pages: New Car model detail pages, excluding vehicle Cars for Sale inventory listings Owners model detail pages Targeting: n/a Duration: 3 month minimum Ad Type: Retention exclusive: if 100% of impressions purchased non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal Conquest Geography: National Ad Serving: Site-served, agency tracking tags optional Size: custom 472x250, KBB-produced Lead Time: 10 business days; creative revisions 1x/qtr Notes: Conquest: available if retention is not purchased in full; block list applies (conquest buys need to be  free of block list) © 2013-2019 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.

Convert Consideration – Smartphone Consideration Module Move shoppers researching your vehicle to take the next step Business Rules Platform: Mobile Advertiser: Tier 1 Pages: New Car/Owners/Used Car Segment Shoppers – available pages when sub-category is known Targeting: Entry Luxury Cars Hybrid/Electric/Diesel Luxury SUV/CUV Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Mid to Full-size SUV/CUV/Minivan/Van Small Cars (Class includes subcompact and compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Small SUV/CUV Truck Van/Minivan Duration: 3 month minimum Ad Type: non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal Geography: National, Regional Ad Serving: Site-served, agency tracking tags optional Size: custom 300x250, KBB-produced Lead Time: 10 business days; creative revisions 1x/qtr Notes: © 2013-2019 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.