Bellringer Day 2 – The first commercial radio broadcast, a predominantly bull stock market, and the emergence of surrealism and art deco were features of what decade? 1890’s 1920’s 1910’s 1930’s
Learning Targets U6T1 - I can give examples of new inventions of the 1920s. U6T2 - I can define consumerism. U6T3 - I can explain the impact of new inventions on 1920s consumer culture.
Writing Assignment 5 Paragraph argumentative essay Prompt: To what extent did the 1920s represent a social and cultural revolution in the United States? Was this revolution accepted by all?
What was the last cool thing you bought? Why did you buy it? What benefit will it have on you or your life?
Mass Production: Consumerism: The rapid, large-scale manufacturing of identical products Consumerism: Individuals who buy and then use or consume products
1920’s The Birth of Consumerism Mass production of new Inventions and Technologies decrease price Buying on credit/ installment plans Advertising 1920’s Consumer Culture
New Inventions and Technologies Buying on Credit/Installment Plans 1920’s Consumer Culture New Inventions and Technologies Advertising Buying on Credit/Installment Plans Automobile Penicillin Refrigerator Washing Machines Radio Traffic Light Hair Dryer Lie Detector Lysol Frozen Foods Capitalized on people’s hopes and fears to sell more products and goods Development of chain stores and national brands “Buy now, Pay Later” Can buy more products but not pay right away Can buy a product and pay for it in installments (a little bit each month)
Advertisement Analysis Analyze the 6 advertisements and complete the graphic organizer. For each ad you choose: Identify the product. Identify 2-3 selling points used in the ad Identify the technology featured How does it reflect changes in society?
Impact/Changes in Society People now have time and money to…. Got to baseball games Got to silent movies Go over last column with students. Then these images. The video clip of a silent film is 15 minutes. You can play as much as you like. Women can go to work (25% work outside the home by 1929) http://www.youtube.com/watch?v=_us6n0SEFlk
Impact/Changes in Society People were Seeing the same movies Listening to the same Radio shows Reading the same magazines Buying the same products Creates common ground that breaks down ethnic barriers that existed prior to WWI Creates a common culture
Impact of New Inventions and Technologies on 1920’s Culture Read the essay about The Great Gatsby and 1920’s consumer culture Use the following annotations to help guide your readings: Symbol Meaning Annotation C Connection This relates to….. Main Idea The author’s main idea … E Evidence This supports the main idea because… ! Important This is important to 1920’s culture because… ? Question Might do first 2 paragraphs as a class and let them do the rest on their own.
Writing Assignment Use the essay with your annotations to help complete the writing assignment worksheet. This worksheet will help you keep ALL your evidence organized. Prompt: To what extent did the 1920s represent a social and cultural revolution in the United States? Was this revolution accepted by all? Today’s Date: Citation: Zeitz, Joshua, F. Scott Fitzgerald and the Age of Excess, 2007.
Exit Slip Explain the impact of new inventions on 1920s consumer culture.