Customer Service & Sales Fundamentals Chapter 1

Lets have a Snow Ball Fight If you received a $100 gift card, where would you go and what would you purchase? What is your favorite retail store and why? What will your next major purchase be and why? If you were to open a retail store, what would you sell and what would your store be called? How do your purchasing habits vary from those of your parents? Define Retail

What is Retailing? The Distribution Channel Define Retail

List as many retailers as you can think of.

Retail Formats Define Retail Convenience Store Department Stores Direct Selling Discount Stores Off Price Retailers Pure Play Specialty Stores Supercenters Supermarkets Thrift Stores Wholesale Clubs Define Retail

Retail Channels of Sales Types of Ownership Independent Corporate Chain Franchise Complete Franchise Activity Retail Channels of Sales Brick and Mortar E-Commerce Multichannel Omnichannel Define Retail

Mid-Unit Knowledge Check Define Retail

Understand the Customer What is your personality type? Complete the personality type inventory http://www.outofservice.com/bigfive/ Understand the Customer

Understand the Customer From Job to Career Entry Level- Sales Associate No Two Customers Think Alike Partner Activity- Describe yourself as a shopper Types of Customers Partner Activity- Define your partners type Understand the Customer

Understand the Customer What is the most important thing in Marketing? Get to know your customer Needs Habits Purchasing behavior TRUE/FALSE: A retailer can be all things to all people Create a Target Customer Profile Purchases are driven by a STIMULUS Emotional Physical Understand the Customer

Understand the Customer

Understand the Customer Retailers are providing products to meet needs and wants but should they do things for communities that don’t generate profits? Do Retailers need to be Socially Responsible? How are Retailers affecting the community? Understand the Customer

How important is the Retail Industry to our Nations Economic Success? How is retailing affecting Georgia? http://nrf.com/advocacy/retails-impact Economics of Retail

TO DO Matching I Matching II Fill in the Blank with Appropriate Definition TO DO

LETS PLAY BINGO Chapter 1 Vocabulary Impulse Buyer Stimulus Independent establishment Innovative Customer Manufacturer Multichannel Off Price Retailers Omnichannel Outlet Store Physical Cue Recreational Shopper Retailer Retailing Social Cues Specialty Store Stimulus Supermarkets Target Market Wholesale Clubs Wholesaler Brick and Mortar Closeout Chain Commercial Cue Comparison Shopping Convenience Stores Corporate Chain Demographics Department Stores Direct Selling Discount Stores Distribution Channel Diverse Shopper E-Commerce Follower Franchise Gross Domestic Product Chapter 1 Vocabulary LETS PLAY BINGO

Chapter 1 Quiz