Embassy Suites, Denver International, Denver, Colorado WELCOME Membership Summit Zone 27 Embassy Suites, Denver International, Denver, Colorado

WELCOME Logistics 10 to 3 today’s time frame Restrooms Working Lunch Everything on the web Two booklets

WELCOME Walkaways Comparison between your Plan & other membership plans. Strategies for creating a healthy Rotary Club. Using the Club Membership Guide to bolster club membership & retention. Using flexibility & innovation to grow clubs. Improving Membership Retention. What is expected moving forward.

WELCOME “ Rotary does NOT have a membership problem or a retention problem in the U.S. , it has a C&A problem! ” Kelly Atkinson, RC Zone 27

WELCOME COMMITMENT: The state or quality of being dedicated to a cause or activity. ACCOUNTABILITY: The fact or condition of being responsible.

WELCOME Our job as Rotary Membership advocates is to inspire the club leadership to commit to grow and retain members and then to hold leadership accountable for achieving their commitment!

you will fail in your position & membership will NOT grow! WELCOME If you fail to inspire, you will fail in your position & membership will NOT grow!

WELCOME So, as the District Membership Chair, decide how you will inspire club leaders to commit to growing membership & then hold them accountable for doing so!

WELCOME VIDEO

DISTRICT PLANS the DISTRICT MEMBERSHIP PLANS

Four minute presentations DISTRICT PLANS Four minute presentations VIDEO

ASSISTANT ROTARY COORDINATOR HEALTHY CLUBS DIAN EDWARDS ASSISTANT ROTARY COORDINATOR ZONE 27

For clubs to be vibrant, they need to be healthy in all areas. HEALTHY CLUBS For clubs to be vibrant, they need to be healthy in all areas.

HEALTHY CLUBS Help clubs identify which areas need attention in order to be more. Offer specific suggestions to improve in the areas where the club is struggling.

HEALTHY CLUBS For clubs to thrive, it’s important to assess what’s working well & understand what needs attention.

HEALTHY CLUBS Members who have a positive experience are more likely to stay.

HEALTHY CLUBS Participating in service and having fun with fellow members are the primary reasons people join & stay in Rotary.

HEALTHY CLUBS Involving members and giving them a voice in their club’s future will strengthen the club’s and members’ commitment to Rotary.

HEALTHY CLUBS A positive public image improves your club’s relationship with the community & prospective members.

HEALTHY CLUBS Having good leadership will help ensure your club’s future.

HEALTHY CLUBS The Rotary Club health check is a great tool for club leaders and for District Membership Chairs, as it has many suggested remedies for various areas in need of improvement

CLUB GUIDE KELLY ATKINSON ROTARY COORDINATOR ZONE 27

CLUB GUIDE In the same way the District Membership guide is a tool to assist Districts, the club guide is a tool to assist clubs in creating a club membership & retention plan.

CLUB GUIDE To be effective, the guide must be put in the hands of the club officers & the club membership chair (CMC).

CLUB GUIDE Club membership chairs must then use the tool to create a S.A.M.G & a Plan for the club.

CLUB GUIDE Once a plan is adopted by the club, the District Membership Chair and the District Membership Committee must hold the club accountable by holding monthly progress meetings. committed to

CLUB GUIDE At a minimum, each club should adopt a S.A.M.G, a growth plan & a retention plan. It need not be complicated or lengthy, just every goal must have a series of tasks to accomplishes goal.

CLUB GUIDE In the monthly progress meetings with the CMC, the District membership committee member works to praise success and assist the CMC in overcoming club obstacles and challenges.

CLUB GUIDE Group One: Develop a club membership S.A.M.G & Plan. Prepare a 5 minute presentation to present your S.A.M.G & Plan to the club.

CLUB GUIDE Group Two: Develop a 5 minute mock monthly meeting scenario between the DMC & the CMC. Focus on illustrating the inspire principle, the accountability factor, & the trouble shooting obstacles and challenges

Group One – Five Minutes Group Two – Five Minutes CLUB GUIDE Return & Report Group One – Five Minutes Group Two – Five Minutes

FLEXIBILITY & INNOVATION ROTARY COORDINATOR, ARC DICK JONES ROTARY COORDINATOR, ARC ZONE 27

FLEXIBILITY & INNOVATION IMAGINING THE FUTURE What new activities would you try? Which activities would you drop? How would you vary format of our meetings? How often would you club meet? In person, online, both? What day and time would you meet? What types of membership would you offer?

REGIONAL MEMBERSHIP OFFICER, IMPROVING RETENTION JULIE AUBRY REGIONAL MEMBERSHIP OFFICER, ROTARY INTERNATIONAL ZONE 27

AT THE END OF THIS SECTION IMPROVING RETENTION AT THE END OF THIS SECTION YOU SHOULD BE ABLE TO: Use Rotary tools & resources to understand why members leave. Develop strategies for engaging members at different stages of their membership.

IMPROVING RETENTION RESOURCES

IMPROVING RETENTION TALKING STRATEGIES How can you involve members who avoid projects, activities, and leadership roles? Do your club activities reflect the skills & interests of your members? How can you engage members who are at different stages of their membership?

IMPROVING RETENTION TALKING STRATEGIES How does your club recognize members for their efforts? What did you learn from the last member who left your club and what changes have you made as a result? How can you promote or change your club’s meetings to get members excited about coming?

IMPROVING RETENTION Group Activity Group A Less than one year One to two years Group B 3 to 5 years 6 to 10 years

What is EXPECTED going forward REQUESTED EXPECTED What is EXPECTED going forward requested Continue to work your District Membership Plan Continue to distribute the monthly club membership charts Hold a districtwide membership seminar for clubs in your district before March 15, 2018 Establish a monthly accountability session with your clubs and their progress towards their S.A.M.G & Plan Meet monthly with the ARC and report your progress towards the goals you set in your District Membership Plan

EVALUATIONS EVALS If you cannot measure it, you can’t evaluate it . If you cannot evaluate it, you cannot improve it!

HEROIC ACTS VIDEO