Alice Wang Joanna Chen Timmy Liu Team Lejeat

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Presentation transcript:

Alice Wang Joanna Chen Timmy Liu Team Lejeat MySpace Comeback Alice Wang Joanna Chen Timmy Liu Team Lejeat

MySpace -Takeover Faster server More freedom of expression personalizaiton pages for bands, products, etc. Broader user demographics Features blogs, mobile, online video, IM People more accessible

Facebook Becomes Competition More privacy than Myspace Simple and user friendly Expanded from college campus Myspace deviated from original product Started with a small network and grew entire campuses joined Applications to keep users engaged Lull in innovation of MySpace 2 years of no change

WE NEED... 1) build its own proprietary platform 2) join OpenSocial

Pros of Creating a New Platform Differentiation Unique Applications Set apart from Facebook and other competitors Reinforcement of status Adequate market share to sway developers User data can stay private Easier to extract revenue from developers Avoids uncertainty of OpenSocial's fate

Pros of Joining OpenSocial More applications Application developer market split in two, not three Easier language for developers, no new language No major R&D expenditures Faster innovation for the site Differentiation from Facebook

 OpenSocial *dingdingding* Ability for MySpace to create its own successful proprietary platform is suspect Sole focus is being competitive towards Facebook, other social networks, negligible MySpace can save money to better improve its actual site Innovating functionalities –News Feed

Ultimately MySpace is still dominant Development and innovation is important to compete with others Focus on retaining and not attracting Avoid unnecessary spending Focus on improving the core site

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