8. Using Results.

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Presentation transcript:

8. Using Results

Determine Marketing Tool Goal Audience Reach Tone Frequency Action Desired Resources Time Money Focus & Approach Specific Broad Timeless Quick Effort Required Personal Preference Style Brand Image 118

Comparing Costs 119 High Cost High to Low Low to No cost Direct mail postcards Newspapers and magazines Advertorials Radio ads TV ads Billboards Search engine optimization Online newspaper ads Promotional items Kiosks in shopping malls Radio and TV interviews Basic social media page Personal Web sites Podcast For sale signs FSBO properties 119

Tracking 119 Numeric or color-coding Unique telephone numbers Unique e-mail addresses Unique contact name Referrals Transactions 119

Tracking The Bottom Line = Transactions 120 Shared blog posts #of unique visitors Frequency of your domain name Retweets Asking people where they heard about you RSS feed Stickiness The Bottom Line = Transactions 120

Using Results 120-121 Learn what resonates with audience Prioritize Know where to put more/less resources Signal for change Fine tune your tactics 120-121

On behalf of REBAC, we thank you for participating in Real Estate Marketing Reboot! Thanks!