Valley web portal vanity site

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Presentation transcript:

Valley web portal vanity site August 15, 2014 This is a presentation that is being used by all of the St. Croix Valley care delivery system to update our employees regarding the work that is being done across the valley. Please share a patient that was impacted by our cooperative work across the Valley.

Web portal vanity site strategy Create web portal microsite for care delivery in east metro/western WI Shared online content strategy Brand awareness, expand reach in our markets Goals Shared online content; single CMS for streamline approach – news, blogs, classes, events, shared service lines, ad campaigns Cost savings through limited external development; internal talent to manage, html build out, write, maintain Budget External initial setup/architecture - $15,000 Cost per entity - $3,750 Timeline Phase I - Q3 & Q4 design/build/rollout Phase II – RFP process Q4; 2015 budget, build begins

Web portal vanity site – shared content Amery Regional Medical Center Westfields Hospital & Clinic Hudson Hospital & Clinic Lakeview Hospital & SMG Integrated campaigns Print/online ads Web Social Media Other (billboards, theater ads, direct mail) Currently we are growing together, finding new ways to do our work together and learning from each other. Please share

Integrate online content strategy Social media content supports web content, and the flow drives traffic and engagement.

Prototype For discussion, strategy behind top level navigation, ad space, modules, content sharing, logo treatment, social media Design/development follows budget approval