Boosting Sales With Facebook Video Ads Dayo Adiatu

Why Video? Who Are You? Statistics show that leads convert better on your landing page after watching a video.  Videos allow visitors to get to know you or to hear about your clinic before submitting their information.   Testimonials are especially powerful because they provide a 3rd person endorsement of you or your services.  This is why we strongly encourage you to consider submitting a video so that we can use it for advertising. Facebook has finally caught up with YouTube in desktop video minutes watched per month, but Facebook is crushing YouTube in mobile video.

Facebook > Youtube

Better Stats The Facebook pixel allows you to optimize for and report on conversions

Objections Lack of Video Equipment Lack of Video Technical skills Afraid of the Camera Don’t understand the Facebook Video Ads interface Don’t know what to say, how long the video should be, etc.

Types of Video Ads Introduction of you and your office – This can be the type of video you would normally have on your home page, in which you share your company mission and story or talk specifically about the services you offer for each campaign. (thyroid, neuropathy, back pain, weight loss, etc.) Share testimonials – If your clients record a video testimonial for you, ask them if you can use it in a video ad. This is a great way to portray 3rd party endorsements from your patients.

Equipment You don’t need any fancy equipment to create a great-looking video. The most important thing is to be authentic and relatable in your video.   Use a camera with video capabilities.   Even the camera on most smart phones will work!

Script Write an outline or script before recording your video Practice, Practice, Practice it Start and End Strong- Since you have to click on the video to hear sound, most viewers of your ad will not hear the first few seconds of your video.  So we suggest showing text or movement to entice scrollers to stop and click the video. Call To Action  

Recording Your video should be about 60 seconds to 3 minutes long.  The longer people stick around to watch your video, the more likely they will be able to convert on  your landing page. For the background, you can use a white wall, backdrop, or your office. You can use most any background as long as it doesn’t distract too much. You don’t need professional lighting equipment. Simply use lamps from your office to light the area or record your video in a room where steady sunlight is coming through the windows.  Be careful to avoid direct sunlight as it can result in unwanted shadow effects. Look straight into the camera. If you’re using a camcorder you may look off to the side a bit at the video screen. Don’t do this because it make  you look cross-eyed.

Editing You can edit the video pretty easily on your computer but I would advise outsourcing it on Fiverr or Upwork.  You can have someone else edit it for you on there for $5-$15 with no hassle for you. Make sure when you are editing the video that you apply a call to action ie “Click to sign up.”  This should stay on the lower third of the video as an overlay throughout the entire video. Tip: Add your logo and phone number. Tip: Consider adding music to the background to create the right energy.

Posting on Facebook

Posting on Facebook

Posting on Facebook

Posting on Facebook

Posting on Facebook

Write an outline or script before recording your video and practice it Write an outline or script before recording your video and practice it.  Since you have to click on the video to hear sound, most viewers of your ad will not hear the first few seconds of your video.  So we suggest showing text or movement to entice scrollers to stop and click the video. Here’s a basic script example: Hi, do you struggle with brain fog, weight gain, or extreme fatigue? My name is …. and I’m the clinic director at …. I want to offer you a free Thyroid consultation to…. I’ve already treaded 100’s of patients like you with amazing results. Click the video to sign up for… This script is a great starting point for a talking-head video ad, but you’ll likely feel like a robot when you say these words on camera. To make it flow better, say the script out loud a few times and add some words that make it feel more natural for you.  

www.Leadgen180.com https://calendly.com/leadgen180/30min dayo@leadgen180.com adam@leadgen180.com