Courtney Suller - ADZ5777 'Making Connections' Chosen top three designers: Flock, Witch and Watchman, Kelly Wearstler. All interior designs or design for interior furnishing – area I'm mot interested in. The each have a different approach to the interior industry which really interests me. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' INTRODUCTION TO FLOCK Founded by Jenny Wingfield and Johanna Williams Initially set up as a response to a problem with trend lead designs. Clear cohesive handwriting which is led by its founders and achieved by its designers. Successful business creating universal designs. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' KEY CONCEPTS; COLOUR AND PATTERN each designers has an affinity with colour and pattern. Bright, light and fresh colours. Universal patterns/universal appeal. Very distinguishable Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' STYLE; GEOMETRICS Bringing fresh contemporary designs to light. Simple geometric patterns reinvented with bold fresh colours. Alternative to trend led designs. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' APPROACH; NOT TREND LED, RESPONSE TO A PROBLEM. Unimpressed with current trends; dark backgrounds/fussy patterns Flock was set up as an alternative to this. Hoping to excite both men and women alike. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' The Ethical Question Locally sourced fabrics helping British industry Digitally printed designs ETHICAL QUESTION: DIGITAL DESIGNS, LOCALLY SOUCED MATERIALS. All flocks designs are digitally printed – less wastage than hand printing techniques All materials sourced locally, helping British industry All printed in Lancashire – reducing carbon footprint. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' INPIRATION TO ME; PATTERN, COLOURS, ETHICS, PRINTING. Love the bold colours against the fresh white backgrounds. Screen printing is one of my passions. Colour combinations. Pattern creation and variation. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' INTRODUCTIONS TO WITCH AND WATCHMAN. Founded in 2014 ‘maximalist’ designs High-end market Well balanced images and colours Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' KEY CONCEPTS; PATTERN AND MATERIALS Cater to a niche market Old fashioned yet contemporary Different colour ways and pattern variations Luxurious fabrics Busy designs Elegant Clear identity Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' STYLE: ELEGANT AND OLD FAHSIONED/CONTEPORARY, LUXURY, STATELY. Take inspiration from old fashioned stately homes. Luxury fabrics, deep colours. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' APPROACHES; USES NATURE Images taken from nature Designs pained with oils on boards – digitally scanned. High quality fabrics. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' The Ethical Question Digital Designs Locally sourced materials ETHICAL QUESTION; DIGITALLY PRINTED, LOCALLY SOURCED MATERIALS. All materials are locally sourced, helping British industry. (velvets/cottons) Digitally printed designs – less wastage than hand printed techniques. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' INSPITRAION TO ME; COMPLEX DESIGNS, PRINTING. Elegant style Busy patterns made simple – not garish or over done. I relate to using nature and natural imagery within my work. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' INTRODUCTION TO KELLY WEARSTLER. My chosen company. Based in California. High-end clientele – a-list celebrities etc. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' KEY CONCEPTS; COLOUR, PATTERN, MATERIAL. Minimal designs, classic colours, luxury fabrics. Inspiration taken from mark making/nature. Linens, velvets, cottons, leathers. Soft neutrals/bold accents. High-end market. Residential and contract. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' STYLE; LUXURY AND ELEGANT, MINIAL DESIGNS. I like there minimal designs, I think they are quite striking in their simplicity. Really elegant yet comfortable. Sophisticated atmosphere. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' APPROACH; MARKS/NATURE. BOLD ACCENT COLOURS. Makes sure each designs coincides with the designs she has already created. Knows her clients. Simple marks use expertly. Patterns taken from nature, natural textures. Opulent comfort. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' The Ethical Question None so far! ETHICAL QUESTION. Can find no mention of ethically sourced or sustainability programmes. Disappointing. Will look into sustainability for my designs – still upholding Kelly Wearstler style. Courtney Suller - ADZ5777 'Making Connections'

Courtney Suller - ADZ5777 'Making Connections' INSPIRATION TO ME; MININAL DESIGNS, ELEGANT, CONTEMPORARY. MARKS/PRINTING. I love their sparse designs, I think they are striking. Designs created from marks and pattern in nature. Stunning colour combinations. Really see myself designing to this style/quality. Courtney Suller - ADZ5777 'Making Connections'

Thank you for listening Flock.org.uk Facebook.com/FlockDesignCollective Instgram.com/studioflock Pinterest.com Witchandwatchman.com Facebook.com/witchandwatchman Kellywearstler.com Facebook.com/Kelly.Weastler.Inc BIBLIOGRAPHY/THANKS FOR LISTENING. Courtney Suller - ADZ5777 'Making Connections'