Media: Institutional Structure How is media content determined? Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

Media: Institutional Structure How is media content determined? In what direction does power (decision-making) flow? Power: Owners down to Reporters Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

Media: Institutional Structure How is media content determined? In what direction does power (decision-making) flow? Power: Reporters up to Owners Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

Media: Institutional Structure Direction of influence helps address the bias question. Power: Owners down to Reporters Owners More Conservative: Republican Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report

Media: Institutional Structure Direction of influence helps address the bias question. Power: Reporters up to Owners Owners Advertiser Publishers Publishers Publishers Editors Editors Editors Editors Editors Consumer Report Report Report Report Report Report More Liberal: Democratic