ALCOHOL

ALCOHOL When looking at the next pictures, try to answer these questions: What is the purpose of this message? What kinds of people are the targets of the message? (e.g., age, gender, income, socio-cultural factors) What specific strategies are used to appeal to the target audience? Why do you think the advertiser chose those strategies for the target audience?

Looking back at the questions: What is the purpose of this message? What kinds of people are the targets of the message? (e.g., age, gender, income, socio- cultural factors) What specific strategies are used to appeal to the target audience? Why do you think the advertiser chose those strategies for the target audience?

Effects of Alcohol Alcohol can give you: Difficulty walking Blurred vision Slurred speech Slowed reaction times Impaired memory Impair your judgement High doses of alcohol can: Cause vomiting Cause you to become unconscious or blackout Cause difficulty breathing Put you in a coma Cause DEATH

ALCOHOL Alcohol consumption destroys brain cells and can lead to apathy, amnesia, and disorientation.

Drinking Facts Every day an average of 11,318 teens try alcohol for the first time. Underage drinkers account for 11.4% of all alcohol consumed in the U.S. Americans drink the heaviest in their teens to mid-twenties. Alcohol use declines after that. Three out of four high school seniors have consumed alcohol by the time they graduate. More than half of high school seniors report being drunk at least once. Teens that drink alcohol are 50 times more likely to use cocaine than teens that do not drink. Eight teens die every day in alcohol-related car crashes. College students are more likely to engage in binge drinking than their peers who do not attend college. Teens who consume alcohol by the age of 15 are 4 times more likely to develop alcohol dependence as adults than those who do not begin drinking until the legal age of 21.

REMEMBER!!!!!