Training Deck – Social Media/Reputation Management

What are our social and reputation offerings? SOCIAL Media posting: Working with the customer to define their social media strategy, remaining in close contact with the advertiser about their business and crafting meaningful posts for social media sites. Social media marketing/Facebook advertising: Facebook Advertising (covered in SEM/Facebook presentation) REPUTATION MONITORING: Dashboard setup to ensure that all review sites relevant to the business are being monitored and as a result any time a review is posted the advertiser is immediately aware and can respond. REPUTATION MANAGEMENT: Dashboard setup to ensure that all review sites relevant to the business are being monitored. Our team crafts and posts the responses to negative reviews on behalf of the advertiser.

SOCIAL MEDIA & REPUTATION MANAGEMENT SOCIAL MEDIA & ONLINE REPUTATION ARE THE DIGITAL WORD OF MOUTH SOCIAL MEDIA & REPUTATION MANAGEMENT AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY ADVOCACY SOCIAL CHANNELS LIKE: FACEBOOK, TWITTER, LINKEDIN, SNAPCHAT, INSTAGRAM, ETC. REVIEW SITES LIKE: GOOGLE+, YELP, TRIP ADVISTOR, FACEBOOK, ETC. A SOLID SOCIAL STRATEGY BUILDS LOYALTY & ADVOCACY, WHILE PROVIDING AWARENESS & COMMUNICATION IF THERE ARE NEGATIVE COMMENTS ONLINE. WOM

FANS “TALK ABOUT” CONTENT CONTENT SPREADS TO FRIENDS SOCIAL MEDIA REACH IT’S ALL ABOUT REACH AND FREQUENCY MEASURING THE REACH AND FREQUENCY OF SOCIAL MEDIA IS MUCH MORE SIGNIFICANT THAN COUNTING THE NUMBER OF FANS. GET FANS who are they? BRAND MESSAGES REACH FANS via news feed FANS “TALK ABOUT” CONTENT CONTENT SPREADS TO FRIENDS GOAL: MAXIMUM REACH Cut Through the Crowd Drive & Create Engagement Amplify Your Message

SOCIAL MEDIA MANAGEMENT PRIMARY SOCIAL SITE MANAGEMENT (POSTS 3X WEEKLY): FACEBOOK TWITTER GOOGLE + OPTIONAL AD ONS: FOURSQUARE PINTEREST YOUTUBE

BENEFITS OF SOCIAL MEDIA MANAGEMENT WHY PARTNER WITH US? Professional social media accounts set your CLIENT apart from the competition Builds and enhances your CLIENT’S online reputation and digital footprint Increased levels of customer engagement on social channels QUALITY CONTENT CREATION ON THE CLIENT’S BEHALF WE TAKE AN INDIVIDUAL APPROACH TO THE VARIOUS SOCIAL CHANNELS WE ARE UP-TO-DATE ON CURRENT TECHNOLOGY AND TRENDS FOR SOCIAL MEDIA (only supporting solutions with agency models currently)

REPUTATION MANGEMENT & MONITORING

IMPORTANCE OF ONLINE REPUTATION ONLINE REVIEWS = $$$ 70% = Customers who read consumer reviews to ensure they are purchasing the right product or service. http://www.peopleclaim.com/#the-review-of-reviews U.S. customers who say their buying decisions are influenced by online reviews. http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756 The amount of new businesses with positive reviews can convert when compared to companies with ZERO or negative reviews. https://sbmarketingforum.wordpress.com/tag/online-reviews/ Consumers who consider user generated reviews important or extremely important. http://blog.artifacia.com/10-reasons-you-should-invest-in-ugc/ 90% = 183% = 82% =

REPUTATION MONITORING DO IT YOURSELF APPROACH Monitors your brand and reputation 24/7 Receive Daily notification when a review is posted about your business Monitor listings for accuracy Listings Distribution across broad network of Sites Track share of voice against competition Track social followers Monthly reports emailed Reputation

REPUTATION MANAGEMENT DO IT FOR ME APPROACH Monitors THE brand and reputation 24/7 MONITOR AND RESPOND TO NEGATIVE AND POSITIVE REVIEWS ON THE CUSTOMERS BEHALF – DOES NOT INCLUDE RESPONDING TO HISTORICAL REVIEWS RESPONSES ARE WRITTEN AND SENT TO THE ADVERTISER FOR APPROVAL PRIOR TO POSTING Listings Distribution across broad network of Sites POSTS TO SOCIAL CHANNELS 3X WEEKLY AUTOMATED LISTING DISTRIBUTION CLAIM AND CORRECT LISTINGS ON INCLUDED REVIEW SITES*

LISTING DISTRIBUTION Business Name Street Address Zip Code State PART OF REPUTATION MANAGEMENT AUTOMATED LISTING DISTRIBUTION PUSHES ACCURATE BUSINESS INFORMATION OUT EACH WEEK TO IMPROVE LISTINGS WHAT’S WRONG HERE? Business Name Street Address Zip Code State Phone Number Website Business Category Directory listings will update over time. It is an ongoing process. Review monthly reports with your advertiser to assess progress and receive feedback. - Some may update daily - Some may only update once a year - Be patient – Minimum 12-month commitment

QUESTIONS. Sales: Contact Adriane Morris Adriane. morris@lee QUESTIONS? Sales: Contact Adriane Morris Adriane.morris@lee.net 563-383-2127 Fulfillment: Contact Michelle Skadal michelle.skadal@lee.net 563.383.2397