THE TYPE OF BUSINESS DICTATES THE IT STRATEGY Operational Value Operational Value MI T EI PT MI PT T EI U.S. Postal Competitive Value Chrysler Competitive Value Operational Value Operational Value MI EI T PT MI PT EI T Competitive Value Competitive Value Norris Cancer Center Federal Express
THE STRATEGIC MAP…IT’S DIFFERENT FOR EACH COMPANY Highest Strategic/Operational Value Operational Value Specialized Administrative Systems Customer Systems Administrative Systems Manufacturing Systems Data Communications and Multi-Media Data R&D Systems Lowest Value Strategic Value