DELIA MEMORIAL SCHOOL (HIP WO) Project Learning 17-18

Princess _02 (Leader) Yogini _05 Bianca _06 Krystelle _23 MEMBERS

Content Introduction Reasons for this business Research & Findings (e.g. Questionnaire, Site Visit, Floor Plan, Financial Data) Conclusion Reflection Content

Out of the 3 possible trades we discussed about: Restaurant Clothing and styling Bakery We decided on opening a shop selling clothing, accessories, and styling services in Whampoa. START OUR OWN BUSINESS

Là Manièra offers a proposal to start a business of clothing and styling. The shop’s services and products are targeted towards young females. The products include a wide range of stylish clothing items. Introduction

Reasons for selecting this business Great interest Wish to expand people’s view Able to implement prior skills Is favoured by the public Reasons for selecting this business

Research and Findings

Survey Conducted a survey to find out customers’ preferences Conducted on young females (Target customers) Questions Top 1 Top 2 Top 3 Preferred daily style Comfortable Casual Formal Mostly bought clothing items Tops Bottoms Shoes Acceptance of styling service with payment Yes No Shop is chosen because of Clothes Quality Service Price Survey

Results

Results

Findings Tops, compared to other clothing items, are a popular choice. People shop more in the afternoon than other time periods. Clothes quality is an important factor for shop choice. Findings

Site visit

Floor plan

Financial Data Our budget is planned out as follows: Property rent $ 323,700 (monthly) Bills (Electricity, Water, etc) $ 2,000 (monthly) Stocks $ 50,000 (quarterly) Staff salaries $ 20,000 (per person)X6 Facilities (Furniture) $ 40,000 = $ 535,700 Financial Data

Conclusion Là Manièra is a small venture and on is initial stages. Our budget is $600,000. A very convenient location will attract our target customers. We hope to attract a fair amount of customers. Conclusion

Obtained a lot of new skills relating to business and managements. Faced obstacles and learned how to solve them respectively. Found a new understanding of the industry of marketing and business. Got to know more about the public’s view and strategize accordingly. Reflection