STRATEGIC PLANNING What is Mission, Vision & Strategy? What is strategy and strategic planning? What is SWOT?

Mission The core purpose of our organization – its express why the organization exists!

Vision A concrete word of what the organization intends ultimately to become by some defined future time, so as to provide a basis for formulating strategies and objectives

Strategy Is the determination of the basic long-term goals and objectives of an enterprise and adoption of courses of action and allocation of resources for carrying out these goals.

Strategy “Strategos” - referred to a military commander during the age of Athenian Democracy It is an umbrella plan encompassing a number of smaller plans for some objective. A strategy is an overall approach, based on an understanding of the broader context in which you function, your strength and weaknesses, and the problem you attempting to address

A strategy gives you a framework within which to work, clarifies what you are trying to achieve and the approach you intend to use. It does not spell out specific activities. Strategies are the key elements of change that need to be addressed to drive the organization towards its vision.

Characteristics of A Strategy A means to the ends of an organization. It requires careful monitoring and analysis of changes in the organization’s external environment It takes into account the relationship between the external forces and internal resources. It involves the determination of the long-term mission and objectives of the organization and prescribes the courses of action needed to achieve competitive advantage.

What is Strategic Planning A process of determining organization’s long-term goals and identifying the best approach for achieving those goals. It is the overall planning that facilitates the good management of a process It provides you with the big picture of what you are doing and where you are going. It gives clarity of what you actually want to achieve and how to achieve it.

SP answers the questions of: Who are we? What capacity do we have and can we do? What problems are we addressing? What difference do we want to make? Which critical issues must we respond to? Where should we allocate our resources? Then, What should our immediate objective be? How should organize ourselves to achieve it? Who will do what and when?

Planning for Strategic Planning When do you need to do a SP process? How often do you need to do a SP process? At what point in an organization or project cycle do you need to do a SP process? How long should a SP process be?

SWOT A generation of the strengths, weaknesses, opportunities, and threats in relation to a particular objective. To develop suitable strategies and tactics A basis for assessing core capabilities and competences The evidence for, and cultural key to, change A stimulus to participation in a group experience

Consider resources and capabilities: - Internal: strengths weaknesses - External: threats and opportunities