By: Cheryl Lu-Lien Tan and Rachel Dodes Presented by: Macrobears

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Presentation transcript:

By: Cheryl Lu-Lien Tan and Rachel Dodes Presented by: Macrobears Why “it” Bags Are Out By: Cheryl Lu-Lien Tan and Rachel Dodes Presented by: Macrobears

Designers of “it” Bags Fendi Louis Vuitton Prada Gucci

Luxury Boom and Stock Market Exclusivity High Status Market downturn

Feelings of High-End Shoppers Knockoffs Unique accessories Designer names

Companies Respond Pushing lesser known brands Move further upmarket Paparazzi advertising New products D&G Time Niche Markets

Growing Luxury Labels Style.com Celebrity magazines

Questions?