State of Innovation and Future Opportunities in Connected Car Ecosystem Jeremy Spaulding

Tesla will install autopilot hardware in all new vehicles Announcement October 2016 NHTSA announces mandate for V2V – August 2014 NHTSA releases self-driving car guidelines – September 2016 Uber and Volvo form an alliance to develop driverless cars Pilot deployment in Pittsburgh – August 2016

Whole business model of owning and insuring cars will change Safety is a key issue! Data Occupant Performance Connected vs. Self-Driving Driverless

Vehicle-to-X (V2X) Communications and Supporting Technologies Market Global revenue of DSRC-based V2X expected to grow from 96.3M in 2015 to 36B by 2025 CAGR of 81.2%, Navigant, Q2 2015 Total revenue for V2X systems is expected to reach nearly $180 billion from 2015 to 2025 Navigant, Q2 2015

Data security is a critical issue What about all of the data produced by connected cars and smart infrastructure? Data security is a critical issue So is interoperability! Opportunity for partnerships in data feasibility Need for the customers and users of the data to speak up

Interoperability will be a critical issue Infrastructure IoT Smart Cities Data feasibility and utility – not just V2V, but also across infrastructure and regions Connectivity will be necessary for self-driving and driverless cars

For V2X, encourage the use of BSM data for applications - Data quality - Feed reliability - Scalability In Columbus, a requirement to have a real time public feed of BSM data BSM is the forbearer to the rest of the data Applicable to utility side?

Human machine interface / interaction (HMI) opportunities HMI will be critical to success Adoption Safety Interaction Communication Even in driverless cars, applications and use cases are built around humans and human interaction

Driverless car is programed NOT to hit me… I can beat it! Gamer entry into the connected car landscape “The car’s side and rear windows will also become potential projection surfaces for such functions as entertainment and surfing the Web.” Strategy& - PwC

Many Thanks!