Azure Hosts Easy-to-Use, Efficient, and Effective Content Creation and Management in the Cloud “We are excited to partner with Microsoft to offer the TACTIC | Workflow product in the Azure Marketplace. Companies of any size operating an active production environment will benefit from the convenience and automation.” – David Lowe, President, Southpaw Technology SITUATION Enterprises have multitudes of files, assets, and created content – content that takes up terabytes, even petabytes, of space dispersed among servers and locations. This dispersal of data can result in a loss of materials and an increase in time spent tracking and exchanging assets and instructions. Enterprises in various verticals can save time and money with a simplified workflow management. MICROSOFT AZURE ISV: Southpaw Technology WEB SITE: www.southpawtech.com LOCATION: Los Angeles, Calif., USA ORG SIZE: 27 MICROSOFT AZURE ISV PROFILE: Southpaw Technology is a company that offers professional services, products, and support around TACTIC, an open source platform. TACTIC | Workflow, available in the Azure Marketplace, is a production asset management and data management solution that manages the creation and life cycle of all digital assets for many industries, including broadcasting, consumer goods, health care, and defense. SOLUTION Microsoft Azure Virtual Machines offer the scalability and capacity to meet the demands of the workflow management solution. Southpaw Technology uses the VMs to offer TACTIC | Workflow, which is fully customizable to fit into any enterprise process. TACTIC | Workflow is designed to centralize and organize a company’s digital content creation and asset management process, allowing for content creators to easily submit their work, and for high-level managers to perform with greater efficiency. BENEFITS Microsoft Azure improves implementation, accessibility, and efficiency of the web-based workflow management solution. Azure VMs ease the management and automation of processes and assets for TACTIC | Workflow users.