Our Approach Announce a movement Lead with a bold target Get reporters’ attention Engage the public Educate partners/ambassadors

A national movement There are currently more than half a million people trained in Mental Health First Aid USA and the movement is growing every day.

1 Million Mental Health First Aiders A bold target 1 Million Mental Health First Aiders Introduct Be 1 in a Million campaign

Educate reporters = educate the public Lenny Bernstein story Also media outreach, press releases

You can’t miss it …

The movement takes off … Linc is in Missouri Leaders Engaged on #Alzheimer’s Disease (LEAD) is a diverse national coalition of organizations advancing #dementia quality of life, care, support & research.

Widespread support

Ambassadors carry the message

In speeches and on social media … NYC Mayor Bill de Blasio Arthur C. Evans – Commissioner of Philly DBHIDS

What can you do? Get Your Staff Trained Make Connections Now is the time. Help us get to 1 million! Then make your commitment public to encourage others to do the same. Make Connections Be an ambassador. Tell a peer about the course and encourage them to join the movement and train their employees. Or connect corporate friends with our team and we will take it from there. Join the Convo Use and follow the hashtags, “#1in1M” and “#MHFA” to talk about the campaign and Mental Health First Aid on Twitter.