Watching TV Behavior of Vietnamese - 58% watch TV less than before

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Presentation transcript:

Watching TV Behavior of Vietnamese - 58% watch TV less than before

Executive Summary 30’s spend more time on TV than 10’s and 20’s. People enjoy watching TV with their room mate and family the most. The trend is high for 30’s. 10’s use Facebook, website and youtube as info source of TV. 30’s are more influenced by TV commercials. 10’s watch music program the most while the category is selected by 30’s least. 58% watch TV less than before, due to the alternative on internet and personal availability.

TV watching & Internet usage 30’s spend more time on TV, youth on internet.

How do you spend your time with TV? Little TV recording nor game culture. Enjoy TV with family / roommate the most

How do you spend your time with TV compared with before? Most TV activities got less than before

What kind of TV program do you eager to watch? Teens on music and comedy while 20’s and 30’s are more into sport.

How do you know about the new program information? Teens through Facebook and Youtube. 30’s more influenced by TV commercials

Do you talk about TV program with your friends? (except sport) 10’s and 20’s talk about programs more on regular basis than 30’s

Do you post about TV programs online? (except sport) 2/3 does not post about TV programs

How often do you watch TV compared with before? More than 60% of 10’s and 20’s watch TV less than before

Why do you think you watch TV less than before? Online and personal availabilities are the two main reasons

Survey information Watching TV behavior of Vietnamese 500 male / female Vietnamese above 18 years old Conducted on Nov 11 - Nov 15