Today’s Schedule Lesson Goal: Why are film trailers made? What information do they give us? Minds On Brainstorm: Why are trailers made? Action Why are the trailers made? Marketing Campaigns Anticipation Viewing Consolidate Paragraph writing/style Where is the best

Brainstorm: Why are trailers made?

Note: Why are trailers made? Reason #1: Trailers and Audiences Trailers help audiences understand what genre the film falls under Comedy, Action, Romance, Adventure etc… They give audiences just enough background knowledge to create a sense of interest and intrigue Trailers may be made specifically for one target audience, or try to reach as many target audiences at once

Reason #2: Element of a Marketing Campaign There are several techniques for marketing a film via trailer The film trailer itself Posters in the street or on public transport Billboards Online marketing Viral Marketing

http://www.audienceseverywhere.net/viral-movie-marketing/

Elements of a Marketing Campaign The marketing campaign is designed to raise awareness and interest in advance of, and during, its cinema release Without trailers, audiences are left confused by films and exactly what they are about Nothing creates interests, explains plot, and creates a connection better than audio/video compilations

Why is a trailer made?: Anticipation Viewing   Royal Affair The Great Gatsby Killing them Softly What clues are there about the content of the films? Are there any associations you have with other words/phrases from the title??

Now let’s view each of these trailers…   Royal Affair The Great Gatsby Killing them Softly What are the movies about? Are the trailers for these films close to what you guessed based on the titles? What is different? How does each trailer help increase the understanding/awareness of the audience?

What is the best spot for a trailer to be shown?

Categories Below Level 1 0-49% Level 1 50-59% Level 2 60-69% Level 3 70-79% Level 4 80-100% Knowledge/ Understanding   Demonstrates very limited understanding of the issue. Shows limited understanding of the issue. Shows some understanding of the issue. Shows considerable understanding of the issue. Shows thorough understanding of the issue. Includes very limited support for main ideas. Includes limited support for main ideas. Includes some support for main ideas. Includes considerable support for main ideas. Includes thorough support for main ideas. Thinking/ Inquiry Uses the writing process with very limited effectiveness. Uses the writing process with limited effectiveness. Uses the writing process with moderate effectiveness. Uses the writing process with considerable effectiveness.. Uses the writing process with a high degree of effectiveness. Uses critical thinking skills with very limited effectiveness. Uses critical thinking skills with limited effectiveness. Uses critical thinking skills with moderate effectiveness. Uses critical thinking skills with considerable effectiveness.. Uses critical thinking skills with a high degree of effectiveness. Communication Communicates arguments with very limited clarity, accuracy, and organization. Communicates arguments with limited effectiveness; confusing for the reader. Communicates arguments with some effectiveness; sections unclear to the reader. Communicates arguments with considerable effectiveness; clear to the reader. Communicates arguments with a high degree of effectiveness; thought-provoking for the reader. Use of language conventions is very limited (i.e. spelling, punctuation and grammatical errors interfere with the message.) Use of language conventions is limited. Use of language conventions involves some errors. Use of language conventions is correct and effective. Use of language conventions is correct, effective, and sophisticated. Application Transfers knowledge and skills to new contexts with very limited effectiveness. Transfers knowledge and skills to new contexts with limited effectiveness. Transfers knowledge and skills to new contexts with some effectiveness. Transfers knowledge and skills to new contexts with considerable effectiveness. Transfers knowledge and skills to new contexts with a high degree of effectiveness. Does not use MLA formatting, including page setup Applies MLA formatting with limited effectiveness. Applies MLA formatting with some effectiveness. Applies MLA formatting with only minor errors. Applies MLA formatting with no errors.