the elements of beautiful skin Selling Tips & Marketing: Selling without being a Salesman Hali Wiley, National Account Manager

Students Teachers Hormone Patients Organizations Walk in Traffic Who are your Customers? Students Teachers Hormone Patients Organizations Walk in Traffic Friends & Family Local Businesses

Marketing to Your Customers Flyers Radio Ads Newspaper Word of Mouth Events Health Fairs Bag Stuffers Public Appearances

Sampling=Marketing Take customer information Follow up one week later This is your BIGGEST and EASIEST marketing tool!

When do you Sample? If you notice a customer is reluctant to buy, but seems very interested During BHRT consultations Anyone who comes into your pharmacy Attending events Local businesses

Selling Tips

Selling 101 Don’t be a used car salesman View them as your patient Do not sell, solve their problem Find out their needs and wants Tell them what sets you apart

Questions to ALWAYS ask Find out what works best for the customer (do they typically use a cleanser, would they use a day and a night cream, etc.) What current products are they using? Do they have any current skincare conditions? (Rosacea, acne, etc.) Do they take a multi-vitamin? How much water do you drink?

When Can these Questions Help At the display Choosing their skin type Recommending Products

Remind Your Customers 100% money back They can exchange their products They don’t have use the whole line They can still use other skincare lines they like How long the products last

At the Display Focus on the customer, not on selling products Explain how Rx SKIN THERAPY works Make sure you always use a Therapy Card Utilize brochures Refer to the display

Display Panels

Therapy Cards Definition of Skin Type What products they can use When to use it Order of Use

Testers Let the customer test it on their skin Smell the products Show them the right amount to use

thank you questions?