EQ: What decisions need to be made to sell products?

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Presentation transcript:

EQ: What decisions need to be made to sell products? Day 10 Packaging EQ: What decisions need to be made to sell products?

Journal: Brand Names vs. Store Brands Video Read Article about Walmart Store Brands and Packaging Identify 5 marketing related strategies or facts

Finish Packaging Notes Introduce Bubble Jelly Project

Day 2 Bubble Jelly Project Journal: Mom outsmarts Coke & Pepsi Packaging Review: Highlight Key words Packaging QUIZ: Find an example of the following: Skin Packaging Blister Packing Aerosol or Pump Flex Pouch Shrink Wrap Multipack Aseptic packaging Dispensing closure

Bubble Jelly Project Remember: 1. Brand Strategy 2. Is there a need for the product? 3. Who is the direct/indirect competition? 2. Detailed Customer Profile 3. Distribution-Where? Why? How will product relate to retailer’s image? 4. What will be on the label (Brand, Product Name, weight, selling message, warnings, ingredients etc. 5. 4 P’s