Moving from Prohibition to Elimination Elimination through awareness raising campaigns Moving from Prohibition to Elimination Cristina Barbaglia Senior Child Protection Advocacy Adviser

What is elimination? And how do we measure it? Attitude change Reduction in prevalence showing practice has changed A legal reform has taken place e.g. policies, laws

How do you achieve elimination? SAVE THE CHILDREN 4 PILLAR APPROACH Advocacy for Legal Reform - achieving a total ban on PHP in all settings Public awareness - creating awareness and knowledge to change attitudes Behaviour Change - training and promotion of positive discipline to enable a change in behaviour towards children Child Participation - children as key actors throughout the process

Save the Children’s experience Alliances with other organisations: KEY Advocating and working with government structures at all levels Providing guidance on alternatives and the need for non-violent upbringing and positive discipline

Contributing to research and producing materials, focus on data, health and child development Working with the media, NGOs, religious and community leaders, professionals such as law enforcement agents and teachers, parents’ organisations, and children themselves

POSITIVE DISCIPLINE Positive discipline assumes that children want to behave well, but need help in understanding how to do so. It works on the principle that children learn more through co-operation and rewards than through conflict and punishment.

‘The majority of the children recommend the following alternative instead of punishment: advice, consultation, correction, love, and solution to the problems.’

Children’s participation Continuous support for community-based actions initiated by children including development of their own advocacy agenda, statements on corporal punishment etc. Creation of mechanisms for their involvement in the actual legal reform work Building their capacities to participate

WHY? CORPORAL PUNISHMENT IS A PERSONAL ISSUE INTERFERE WITH CHILD REARING, PERSONAL SPHERE PERSONAL BELIEFS PEOPLE FEEL IMMEDIATELY JUDGED

HOW TO BUILD AN AWARENESS RAISING CAMPAIGN YOU ARE THE EXPERT (you know your country) ADJUST YOUR MESSAGES DEPENDING ON YOUR AUDIENCE (i.e. lobbying government, educators, religious leaders, parents) This is example screen shot from the CPIE menu – this is the sample results framework. Obviously too small to read on screen, but just to visually show what the menu looks like. This is a results framework only at the goal and outcomes level. It does not include outputs/activities.

HAVE ALL THE ARGUMENTATIONS YOU NEED DO NOT JUDGE WHAT DO YOU NEED? BE PREPARED FOCUSSED HAVE ALL THE ARGUMENTATIONS YOU NEED DO NOT JUDGE This is example screen shot from the CPIE menu – this is the example outcomes and indicators. Again, maybe too small to read on screen but you can talk through some of them. The details are less important than to explain visually the different columns in the menu.

HOW TO SUCCEED: Concise, clear messages Adjusted to the audience and the local context Special allies, i.e. government officials, religious figures, media, celebrities

CREATIVITY FOR A CAMPAIGN YOU NEED This activity should take approximately 45 minutes, followed by 30 minutes plenary re-cap and discussion. Distribute a copy of the relevant pages of menu of outcome indicators based on what type of project is the case study. Encourage all groups to reflect and improve the results framework if needed. That is, sometimes as we develop indicators using an ‘if-then’ logic, then it highlights gaps or challenges in achieving what we have listed in the results framework. It should be a feedback loop with both parts (the results framework and the indicators) continually making sure we refine and improve them. After about 45 minutes, each group presents in plenary discussion. Make sure to reflect on using the menu as a resource tool.

WHAT TO USE SOCIAL MEDIA, TV, NEWSPAPERS, MAGAZINES, BILLBOARDS TWITTER, FACEBOOK, INSTAGRAM, YOUTUBE, SNAPCHAT DON’T RESPOND TO TROLLS

Examples of advocacy/campaigns

The most important factor: PERSISTENCE

Council of Europe

ROMANIA 2004 Hitting is NOT from Heaven 2008 Violence breeds Violence! 2011 The Body heals fast, the Soul doesn’t!

Philippines THE STRATEGY EVIDENCE BUILDING BILL DRAFTING INFORMATION AND COMMUNICATION LOBBYING CONGRESS RESEARCH AND DOCUMENTATION STRENGTHENING CIVIL SOCIETY SUPPORT FOR ADVOCACY

Examples from SC Philippines https://www.youtube.com/watch?v=sJ9irSRSoWI&fs=1

The Costa Rica experience Law banned corporal punishment including the promotion of non-violent ways raising children Institutionalisation through the education and health system covering the whole country ’Educate without hitting’ campaign targeting different audiences National survey to establish baseline and progress and the impact of the law

Latin America

URUGAY – UNICEF Campaign

FRANCE

FRANCE

Example from SC Lithuania