Gem Global Engineering & Manufacturing Database

Challenges Fragmented, “siloed” audience segments Limited pool for outbound email marketing Missing insights on behavior, content consumption Missing the “Big Picture”

Unified Audience Database (UAD) Magazine Subscribers Newsletter Subscribers Web Site Users Webinar Attendees Event Attendees Other Lists GEM UAD 879,383

GEM Data Card Highlights

Integrating Attributes GEM UAD Dimensions Industries Job Titles Geography Products Magazines eNewsletters Events Behavior Webinars White Papers Content

Audience Engagement Qualified Demographic Attributes Name Title Company 50,000 Names Behavioral Attributes Email clicks Website hits Events & Webinars attended 10,000 Names Contextual Attributes Topics clicked in emails & websites Content downloaded 2,000 Names Engaged

Beyond Lists – Data Centric Sales Low hanging fruit List sales Custom e-newsletters Middle ground Leverage behavioral and contextual data Virtual events, lead gen programs Holy grail Sell audience and behavior first Choice of vehicle comes last

How To Start The Process Qualify “What is your target market/audience?” “What do you want from them?” Awareness, lead gen, purchase “Ongoing or campaign?” And is there a budget? Quantify “How is success measured?” 500 MQL, 100 new customers, 5% conversion rate, etc. “What is your cost per acquisition?” Bonus points for lifetime value of customer Time frame “How many by when?”

Sales View Avoids “Let me get back to you” Read-only list counts built from YOUR most common requests Gives source for each bucket of records to help you sell “Leads for your white paper? Here’s how many names we have from white papers in your target.” Question based navigation Give us your questions and we will add the pull RFPs a great place to start Avoids “Let me get back to you” Advances conversation one more step Demonstrates SAE/TBMG competence and trust

Product Roadmap Phase 1 - Demographic and product data, IMS behavior Phase 2 - Email opens and clicks, domain tracking Phase 3 - Taxonomy applied to products, weighting of behavior End Game - We can tell you who they are, where they went, what they did, how often, and when.