Eric Nelson Application Architect The ISV Perspective Eric Nelson Application Architect

Application Architecture 12/3/2018 9:34 AM Application Architecture Application Architecture Application Architecture – how to offer SaaS – 3 headed monsters Consumption Architecture – how do enterprises integrate SaaS into their IT strategy and infrastructure? Delivery Architecture – how do I get my services hosted and delivered Aggregator Architecture – architecture, issues are verification of quality of services, fred © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Achieve enormous wealth  Money Predictable revenue New revenue Shorter sales cycles Lower cost of sales Reduced support and maintenance costs

Gain millions of new customers  I want your cool SaaS App! Opportunities “The Long Tail” New geographies I want your cool SaaS App! I want your cool SaaS App! I want your cool SaaS App!

Become more desirable  Agility Quick to enter new markets Quick to respond to competitors Quick to respond to customers Loyalty Try before you buy Tighter Relationship Responsive Before SAAS After SAAS

Yet don’t work very hard Simplicity One version of the application deployed Core vs Custom headaches vanish No more onsite visits No more customers tinkering with your code No more competitors spying on your code Less sales people (selling something you haven’t built)

Ah... but... There is a Huge Impact on... Business Model Sales and Marketing Technical Model Need to execute well in all 3 areas

SaaS-less SaaS SaaS benefits on-premise? Benefits: Rapid provisioning Reduced initial costs Immediate Value High degree of configuration vs customisation Seamless deployment Seamless upgrades Address the “long tail”

Summary SaaS is customer driven ISVs need to respond An opportunity A threat