Release Dates

Strengths Challenges Denzel remains a global star The way audiences want to see Denzel Fuqua’s distinctive visual style Classic story of good triumphing evil Challenges Typicality concerns – not just another genre film Making the movie feel ‘big’ – not just about saving Teri from pimps

Denzel playing the compelling character McCall is our chief sell McCall is active, capable and bad ass A man with a moral compass but with lethal potential Will bend the rules if necessary Confident and cool Someone with a mysterious past

Release Dates

Strengths Challenges Brad Pitt A Global Superstar Standout Performances and Very Good Reviews Realistic Tank Action Classic Story of Brotherhood in WWII Challenges Typicality is a concern with WWII movies War is an Overpowering Element Avoiding Depressing Tone or Sense Fate is Sealed Extending beyond Male Audiences

Marketing Pillars Emotional heart of the film: Wardaddy and Rookie soldier Pitt’s Wardaddy is the strong father figure Logan Lerman is the audience’s eyes and ears Crew should have a clear mission Showcase memorable action scenes Avoid too much bleakness Inject moments of levity

Release Schedule

Annie Familiar Territories Family Musical Genre Hallmark Songs Fun-loving and Optimistic An adorable and doggedly optimistic Annie Remind fans of what they love about the brand Annie Cast Sells (Foxx &Diaz) Family Friendly *Japan is a special case – A high quality musical drama for young women

Annie Un-Familiar Territories Family Action Comedy Genre Okay to hide the musical Cast, Humor, and Family Friendly Sells – like Annie familiar territories Princess story Father-fish-out-of-water comedy Bulldog meets underdog And so on… Flexibility in positioning

Release Schedule

The Interview is first and foremost a comedy, and we need to let the audience in on the joke from the start. The Interview just happens to have a real life character central to the story. It is a story about what happens when the US government recruits the two least-qualified men imaginable to take down Kim Jong-Un. Challenges Very American humor Lack of international stars Sensitive political topic Reaching female audience Mix of Comedy and Violence Minimize the barriers by assuring the audience that the film is a comedy up-front The film is meant for laughs; not a history lesson Play up Kim Jung Un as an interesting character in his own right. He is a charming recluse and not necessarily a ruthless dictator Show int’l audiences it is not a US-centric view of North Korea