Communicating in a Social Media World Western Coalition of Arid States •. Phoenix, AR • Oct. 23, 2018

Social Media is a Conversation

Social Media offers benefits Speed Engagement Reach

Be Smart About Your Involvement Goals Purpose Push information Engage in conversation Call to action Influence public opinion

Hurricane Harvey

California Drought

Social media shaming

Be Smart About Your Involvement Target audience Message

Be Smart About Your Involvement Platform

Stay in the Game

Prioritize Platforms

Commit the resources

Monitor the conversation

Know when to set the record straight

Set up your social media platforms BEFORE you actually need them.

Conclusion Be clear about your goals Know your message Prioritize your platforms Monitor the conversation Stay in the game

Change gears

How to Stop Saying Um – and Gain Instant Credibility

Why we say “um” Afraid of silence Don’t know what to say next Want to signal intent to continue speaking Need to plan next few words Trying to think and talk at same time

Achieves little - annoys much Weakens your message

“um” now and then is fine Problem is saying it too often

How to say “um” less often Know what you want to say 2. Prepare Keep sentences short and simple Speak more slowly

Speak nedy

5. Don’t be afraid of silence – it is golden 6. Anticipate

These techniques build credibility

Don’t obsess Let it go and carry on!

Questions laura@raunpr.com 512.797.9925