Elements of Destination Management Marketing and Branding

Elements of a Destination Location Offerings Expenses Catering targets SWOT USP (unique selling proposition) Visual identity Tourism service suppliers Citizens Ambience Attractions Accessibility Branding Image and reputation 2/6

Elements of Branding Brand DNA Attributes features Benefits Values Promise Positioning Identity Expression Brand DNA Awareness Knowledge Acceptance Preference Conviction Action Loyalty Referral Brand forwarding 3/6

Profiling Your Targets Geographic Nationality and ethnics Demographics Psychographics Insights Types of tourism Purposes of visits Budgets Accommodations Food consumption Places to visit Activities to do Things to see Performance to watch Length of stay Travel behaviors 4/6

Elements of Destination Marketing Attraction development, enhancement, and sustaining Fam trips Publicity Image and reputation management Content marketing Experiential marketing Events: sports, entertainments, festivals, fairs, conventions, trade show and exhibitions 5/6

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