Out of Home delivers ROI

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Presentation transcript:

Out of Home delivers ROI Key findings from the USA Benchmarketing study June 2017

OUT OF HOME DELIVERS ROI USA Benchmarketing study: key research findings OOH is a significant media channel in the mix OOH has good ROI OOH drives brand perceptions www.oma.org.au info@oma.org.au Source: May 2017 Out of Home ROI and Optimization in the Media Mix, by Benchmarketing for the OAAA

Out of Home higher than digital display OUT OF HOME HAS GOOD ROI Out of Home higher than digital display OOH delivered the second best sales ROI of traditional media, after TV. Average sales revenue ROI by channel for US marketing mix modelling cases www.oma.org.au info@oma.org.au Source: May 2017 Out of Home ROI and Optimization in the Media Mix, by Benchmarketing for the OAAA

OUT OF HOME INFLUENCES BRAND PERCEPTIONS From awareness to purchase intention “OOH spend has a proven (statistically significant) effect in driving each of the brand metrics” - Benchmarketing www.oma.org.au info@oma.org.au Source: May 2017 Out of Home ROI and Optimization in the Media Mix, by Benchmarketing for the OAAA

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