Rebranding of the London Docklands

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Presentation transcript:

Rebranding of the London Docklands

You are to research and produce a case study of the London Docklands You must include: Why did the docklands need to rebrand (inc map) How did they rebrand the area What schemes were used How did the infrastructure change Was it straightforward Has it been a success Think of different perspectives and points of view Look at data (eg census, how can we measure its success) Have there been an negatives impacts

What do you think? Was the rebranding of the London Docklands a success?

Final Thoughts ‘You can never rebrand and regenerate areas and help everyone. As long as the majority of people win, that’s ok’ How far do you agree with this?