CRI Global Perspective Duane Nelson, President, Genex Cooperative, Inc.
Holding cooperative owned by producer patrons Three subsidiaries: AgSource Cooperative Services Central Livestock Association Genex Cooperative, Inc. Unique functions managed by the subsidiaries Marketing, Product Development, Production Similar functions managed by CRI Finance, PR, Information Technology, International, Support Services
The CRI Mission Provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.
CRI Brazil and South Africa CRI Europe Distributors
Top Countries 2009 Units Dollars Argentina Iran Mexico Argentina Turkey Mexico Iran Germany Colombia Turkey Hungary Japan Japan United Kingdom Italy Italy Chile Spain Spain Hungary
CRI International Challenges Political sensitivities Health Regulations Value of the Dollar
International – From the Board Member’s Perspective High profit due to low marketing costs Generates cash flow Develop and expand programs Conduct research Create global cooperative relations
International – From the Member’s Perspective Retain affordable domestic product and service costs Increased research which benefits all Capitalized product acquisition Some opportunity to import genetics for Jersey, Brown Swiss and Ayrshire
CRI International Market Phase 1 – Latin market Phase 2 – Western Europe Current opportunities – China, India, Russia and Ukraine.
CRI International Direction Strategic Plan – alliance building Opportunities to help capitalize programs, technology and research
Board Involvement Utilize management direction but must find common ground among board members Determine similar philosophies Recognize must be able to discontinue relations when factors change
Structure Commitment Dedicate resources Fulltime responsibility International Marketing Division Global Alliance Development
Co-op Development Emerging Market Projects: Nicaragua Russia
Future CRI is positioned to be a global leader. We are aggressively pursuing this position as it adds value for the cooperative and the member.