Holding cooperative owned by producer patrons

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Presentation transcript:

CRI Global Perspective Duane Nelson, President, Genex Cooperative, Inc.

Holding cooperative owned by producer patrons Three subsidiaries: AgSource Cooperative Services Central Livestock Association Genex Cooperative, Inc. Unique functions managed by the subsidiaries Marketing, Product Development, Production Similar functions managed by CRI Finance, PR, Information Technology, International, Support Services

The CRI Mission Provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative.

CRI Brazil and South Africa CRI Europe Distributors

Top Countries 2009 Units Dollars Argentina Iran Mexico Argentina Turkey Mexico Iran Germany Colombia Turkey Hungary Japan Japan United Kingdom Italy Italy Chile Spain Spain Hungary

CRI International Challenges Political sensitivities Health Regulations Value of the Dollar

International – From the Board Member’s Perspective High profit due to low marketing costs Generates cash flow Develop and expand programs Conduct research Create global cooperative relations

International – From the Member’s Perspective Retain affordable domestic product and service costs Increased research which benefits all Capitalized product acquisition Some opportunity to import genetics for Jersey, Brown Swiss and Ayrshire

CRI International Market Phase 1 – Latin market Phase 2 – Western Europe Current opportunities – China, India, Russia and Ukraine.

CRI International Direction Strategic Plan – alliance building Opportunities to help capitalize programs, technology and research

Board Involvement Utilize management direction but must find common ground among board members Determine similar philosophies Recognize must be able to discontinue relations when factors change

Structure Commitment Dedicate resources Fulltime responsibility International Marketing Division Global Alliance Development

Co-op Development Emerging Market Projects: Nicaragua Russia

Future CRI is positioned to be a global leader. We are aggressively pursuing this position as it adds value for the cooperative and the member.