BUYER PERSONA Research

Research objectives: Who is the customer? (age, gender, location, goals, motivations, habits, occupation) How did he find out about your product? Top marketing channels you’re finding this buyer in currently How does he/she use the product /service? What motivates him/ her to buy? What is the price that he is willing to pay? Which product characteristics does he care about most and the least?

Research methods Survey Interviews LinkedIn research CRM report

SURVEY

Survey Date: Respondents:

Questions Occupation Age Gender Where did you first hear about us? How would you describe us to a friend?

Questions If you could not use us anymore, what would you miss the most? Have you ever used similar products/ services in the past? No Yes Please specify what other products/ services you have used

Results Add diagrams, charts and graphs here. Duplicate the slide to add all the survey results.

INTERVIEWS

Interviews Month, Year No. of interviews Transcripts: add link here

Interview questions Add your questions here

General summary Present a summary report of your interviews, including the sociodemographic characteristics. Duplicate the slide if needed.

Interviews/ Why our product? Pull quotes from interviews Duplicate the slide if you want to add more quotes

Interviews/ Suggestions from clients Full name, occupation Suggestion

LINKEDIN DATA

Statistics Add diagrams, charts and graphs here. Duplicate the slide to add all the graphs.

CRM report

CRM report statistics Add diagrams, charts and graphs here. Duplicate the slide to add all the graphs here.

BUYER PERSONAS

Persona Name Age: Country/City: Occupation: Since: Company size: Industry: Reports to: Subordinates:

Typical workday Key activities Activity 1 Activity 2 Activity 3 Activity 4 And so on... This is where you enter a typical workday description that summarizes the answers that you got from your persona.

Competencies Tools Social media Make a list of competencies that are representative for your persona For example: proficient with many computer and software programs Ability to multi-task, prioritize and think ahead Planning and project management Please replace these with other competencies Social media Google Analytics Tool 1 Tool 2 Tool 3 Tool 4 Tool 5 Tool 6 Tool 7

Challenges Goals Enter the challenges that your persona is regularly dealing with. For example: Prioritizing work Reaching appropriate audience Thinking outside the box Keeping costs down on new tools and promotional materials. Learn the functionality of new software Enter the common goals that your client persona has For example: Finding creative tools for brand marketing Goal 2 Goal 3 Goal 4 Add as many as you see fit

About What she likes about product Feature 1 Feature 2 Feature 3 Name has found out about our product from ... (enter marketing channel here) She is using it… (enter the frequency) Mention who decides the purchase and who has to approve it Price willing to pay: What she likes about product Feature 1 Feature 2 Feature 3 What she dislikes about product/ brand Feature 1 Feature 2 Feature 3

Persona Name Age: Country: Occupation: Since: Company size: Industry: Reports to: Subordinates:

Typical workday Key activities: Activity 1 Activity 2 Activity 3 And so on... Typical workday This is where you enter a typical workday description that summarizes the answers that you got from your persona.

Competencies Tools Make a list of competencies that are representative for your persona For example: proficient with many computer and software programs Ability to multi-task, prioritize and think ahead Planning and project management Please replace these with other competencies InDesign Flipsnack Tool 1 Tool 2 Tool 3 Tool 4 Tool 5 Tool 6

Challenges Goals Enter the challenges that your persona is regularly dealing with. For example: Prioritizing work Reaching appropriate audience Thinking outside the box Keeping costs down on new tools and promotional materials. Learn the functionality of new software For example: Finding creative tools for brand marketing Goal 2 Goal 3 Goal 4 Add as many as you see fit

About What he likes about product/ brand Feature 1 Feature 2 Feature 3 Name has found out about our product from ... (enter marketing channel here) He is using it… (enter the frequency) Mention who decides the purchase and who has to approve it Price willing to pay: What he likes about product/ brand Feature 1 Feature 2 Feature 3 What he dislikes about product/ brand Feature 1 Feature 2 Feature 3

Persona name Age: Country: Occupation: Since: Company size: Industry: Reports to: Subordinates:

Typical workday Key activities: Activity 1 Activity 2 Activity 3 And so on... This is where you enter a typical workday description that summarizes the answers that you got from your persona.

Competencies Tools Ability to multi-task, prioritize and think ahead Auditing, marketing research and market segmentation Financial analysis Risk assessment Google Analytics Wordpress, Wix, Weebly Joomla Flipsnack InDesign

Challenges Goals Make a list of competencies that are representative for your persona For example: raising funding organization and time management communication with clients and prospects enter your own Goal 1 Goal 2 Goal 3 Goal 4 Goal 5

About What he likes about product/ brand Feature 1 Feature 2 Feature 3 Name has found out about our product from ... (enter marketing channel here) He is using it… (enter the frequency) Mention who decides the purchase and who has to approve it Price willing to pay: What he likes about product/ brand Feature 1 Feature 2 Feature 3 What he dislikes about product/ brand Feature 1 Feature 2 Feature 3