PM BEST PRACTICES June 2012 Durell G James MOET HENNESSY USA PM BEST PRACTICES June 2012 Durell G James

Illinois – Sports Bar Seven Ten Summer cocktail feature I conducted a staff Summer cocktail preparation seminar in May at Seven Ten As a result Moet Hennessy brands are featured in 8 of the 10 Summer cocktails for Seven Ten’s outdoor patio. Belvedere’s Lemon Tea cocktails are presented to consumers in a fun and unique Mason Jar creating instant interest by costomers 4 cases of Lemon Tea and 3 cases of 10 Cane were purchased to kick off the Summer at Seven Ten. Belvedere and 10 Cane specialty cocktails will be featured for $7 starting July 1st to help push their sales even further for the Summer PM Durell G. James