The Partnership for an HIV-Free Generation Shuga in the Context of The Partnership for an HIV-Free Generation November 19, 2010

HIV-Free Generation Overview HIV-prevention partnership targeting youth aged 10-24 Channels the core competencies of the private sector to expand the scale, enhance the effectiveness, and accelerate the impact of PEPFAR’s youth-focused HIV prevention programs. Clearly the first step in any prevention campaign is to galvanize the target population about the importance of prevention. And the private sector, as evidenced by MTV/presentations you’ve heard today, plays an important role in galvanizing this target population and accelerating prevention programs

Guiding Principles Promote healthy behaviors that last a lifetime, targeting youth with different strategies and messages as they grow, everywhere they go Address underlying circumstances that create risk to sustain behavior change Target programming for young women and girls to correct for social and biologic vulnerabilities Drive increased demand and uptake of youth-friendly health services, including VCT, STI; referrals for RH/FP, GBV, male circumcision Utilize private sector for messaging, branding, employing new technologies, economic opportunities, and market research Combo prevention undergirds the approach -Healthy behaviors – behavior change at all ages, all places – including hard to reach, like slums -Structural changes – gender inequality, and unemployment, lack of family and community support/engagement - Referrals to biomedical (PMTCT where appropriate, male circ, STI, etc)

Shuga and HIV-Free Generation HFG facilitated involvement of the Government of Kenya, secured approval Implemented wrap-around activities including: Made counseling and testing available at screening sites Helped develop, vet and disseminate discussion guides, reached 100,000 youth Targeted most at risk and marginalized populations, including HIV+ youth Reached more than 100,000 youth across Kenya through local screenings and peer education sessions Reproduced 3,000 copies locally, including for distribution through a popular youth-focused magazine, The Insider

Shuga and HIV-Free Generation (Continued) Created linkages to other prevention interventions/services: Counseling and testing Access to condoms Referrals to male circumcision Reinforcing messages through life skills curricula, OVC programs, etc. Economic opportunities

Future considerations Continuously improve integration Evaluate the effect of the package of services Streamline communication and process for decision-making Stay very focused on core competencies

Asante