WIC Recipe Contest Exciting Flavors of the New Food Package Sponsored by Dairy Council of Arizona Presented by Taffery Lowry WIC Nutrition Program Consultant Arizona Department of Health Services

Project Purpose Provide WIC families with quick and easy recipes to incorporate the new foods and flavors from the food package into their diet. Provide WIC families with quick and easy recipes to incorporate the new foods and flavors from the food package into their diet.

Recipe Contest Overview Contestants will develop quick and easy recipes Contestants will develop quick and easy recipes All recipes must include foods from the new WIC package All recipes must include foods from the new WIC package Ingredients/foods not from the WIC package must be common foods typically found in a WIC household Ingredients/foods not from the WIC package must be common foods typically found in a WIC household All recipes must meet specific nutrition guidelines to qualify for the contest All recipes must meet specific nutrition guidelines to qualify for the contest All qualified recipes will be compiled into a recipe book to be distributed with the launch of the new WIC food package All qualified recipes will be compiled into a recipe book to be distributed with the launch of the new WIC food package

Nutrient Criteria All recipes must meet either or both of the following nutrient criteria: All recipes must meet either or both of the following nutrient criteria: –3-A-Day of Dairy nutrition guidelines –Fruits and Veggies More Matters recipe guidelines Dairy Council will analyze all recipes using ESHA Food Processor program Dairy Council will analyze all recipes using ESHA Food Processor program Recipes meeting either nutrient criteria will be considered Qualified Recipe Entries Recipes meeting either nutrient criteria will be considered Qualified Recipe Entries

Categories Healthy Snacks Healthy Snacks Easy Meals Easy Meals Quick Side Dishes Quick Side Dishes Healthy Dessert Healthy Dessert

Who can submit recipes? Culinary students Culinary students Professional/amateur chefs Professional/amateur chefs WlC clients WlC clients

Taste Testing Event March or April of 2009 (Date TBD) March or April of 2009 (Date TBD) Event Location (TBD) Event Location (TBD) Entrants will prepare their recipe(s) on site Entrants will prepare their recipe(s) on site WIC clients will be the judges WIC clients will be the judges Prizes will be awarded for the top 3 entries in each category Prizes will be awarded for the top 3 entries in each category WIC clients will also receive a gift for their participation as judges WIC clients will also receive a gift for their participation as judges

Timeline Sept Jan 09 - Entry Submission Sept Jan 09 - Entry Submission Jan 09 - March 09 - Recipe Analysis Jan 09 - March 09 - Recipe Analysis Spring 09 - Taste Test Event Spring 09 - Taste Test Event

Contest Prizes All contestants submitting qualified recipes will receive a $10 iTunes gift card for each qualified recipe. All contestants submitting qualified recipes will receive a $10 iTunes gift card for each qualified recipe. Top 3 winners in each category will receive a Visa gift card: Top 3 winners in each category will receive a Visa gift card: –1 st place - $100 –2 nd place - $50 –3 rd place - $25

Thank You Dairy Council is proud to work with WIC to develop these recipes and hope that you will help promote this contest that benefits the WIC families.

Contact Information Comments, Questions, or Suggestions. Dairy Council of Arizona Dairy Council of Arizona –Terri Verason, MS, RD or x234 –Roxanne LeVac or x230 WIC WIC –Adrienne Udarbe, RD or