RTÉ Digital TGI Update October 2015.

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Presentation transcript:

RTÉ Digital TGI Update October 2015

RTÉ Digital is reaching all key demographics nationally Digital Profile 2014 2015 Online Past Week 38.7% 39.2% Male 54.5% 52.7% Female 45.5% 47.3% 15-34 34.1% 33.1% 35-54 43.9% 45.3% 55+ 22% 21.5% ABC1 52.1% 50.3% C2DE 41.8% 44.3% Main Shoppers Parents 40.8% 41.6% Dublin 35% 30.4% Rest of Leinster 24.4% 25% Munster 26.2% 27.7% Connaught / Ulster 14.4% 16.9% RTÉ Digital is reaching all key demographics nationally Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

RTÉ Digital: Audiences 121,000 Millennials Reaches 46% of all Past Week Online Millennials RTÉ Digital: Audiences 471,000 Main Shopper Parents Reaches 38% of all Past Week Online Main Shopper Parents 570,000 ABC1 Adults Reaches 43% of all Past Week Online ABC1s 145,000 15-24 year olds Reaches 32% of all Past Week Online 15-24 yo Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

RTÉ.ie No. 1 Multi-Media News Site Past Week Past Month Google 2,377,000 2,501,000 Facebook 1,790,000 1,904,000 You Tube 1,416,000 1,736,000 RTÉ.ie 788,000 1,147,000 AIB 654,000 Amazon 1,107,000 Independent.ie 649,000 Argos 1,018,000 602,000 Ryanair 973,000 TheJournal.ie 549,000 937,000 Google+ 547,000 Aer Lingus 901,000 Twitter 527,000 Done Deal 857,000 516,000 Ebay 825,000 Irishtimes.com 513,000 818,000 496,000 745,000 RTÉ Website Ranking RTÉ.ie No. 1 Multi-Media News Site RTÉ.ie ranks 4th in top 20 sites released on TGI for past week and month recencies Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

RTÉ Player is No. 1 for Live TV services VOD RTÉ Player is No. 1 for Live TV services RTÉ Player is No. 1 in VOD market * * RTÉ Player and RTÉ Player App Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

RTÉ DIGITAL: 15-24 YEAR OLDS TV PAST WEEK, PLAYER AUDIENCES PAST WEEK OR APP PAST MONTH 303,000 282,000 84,900 Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

64,100 viewing RTÉ Player + RTÉ 1 Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

356,000 unduplicated reach Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©

15,400 (15-24) any usage of Player NOT viewing RTÉ 1 or 2 in past week Kantar Media, ROI TGI 2015 & RTÉ TGI Proprietary 2015 ©