MISSION STATEMENT: A mission statement asks.. What is our business?

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Presentation transcript:

MISSION STATEMENT: A mission statement asks.. What is our business? A statement of the organization’s purpose- what it wants to accomplish in the larger environment. A mission statement asks.. What is our business? Who is the customer? What do consumers value? What should our business be?

MARKET-ORIENTED MISSION: DEFINING A MARKET-ORIENTED MISSION: MARKET ORIENTED Characteristics of a Good Mission Statement: REALISTIC SPECIFIC FIT MARKET ENVIRONMENT DISTINCTIVE COMPETENCES MOTIVATING 1 GOAL 1: EXPLAIN STRATEGIC PLANNING

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