FUTURE OF ADVISORY SERVICES IN SE EUROPE (SEASN REGION) HRVOJE HORVAT International expert for extension/advisory services, knowledge and innovation in agriculture 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

Challenges in SE region 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

lack of support – support for advisory services more formal than concrete 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

abandoning of rural areas – problem with work force in all areas of production, number of beneficiaries is decreasing 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

shift of generations & rapid developing differences - between old and new farmers 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

two different needs for advising Remaining “old farmers” New farmers, young farmers, investors National and EU schemes Policy - legal framework Good practices Minimum standards Technical improvement Farm management Highly specialized advice Data management Introducing latest technology and innovation Coaching 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

too complex task for only farm advisory entities Photo: HOUSE OF BOTS 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

solution = functional (and planned) Agriculture Knowledge and Innovation System AKIS Photo: https://www.bccu.org 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

AKIS FRAGMENTED UNCONNECTED UNSUPPORTED NOT FUNCTIONAL Present stte Characteristics of AKIS in SE Europe AKIS FRAGMENTED UNCONNECTED UNSUPPORTED NOT FUNCTIONAL

Present state AKIS NO SYSTEM NO - AKIS

HISTORICAL CONTEXT MENTALITY LACK OF TRUST 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

Critical questions how to establish AKIS? how to make it based on the real needs? how to make it interconnected? how to make it sustainable? 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

Possible solution – public tender for AKIS services NATIONAL AKIS PLAN CLEAR OBJECTIVES CLEAR TASK DISTRIBUTION DEFINED RELATIONS DEFINED STEPS ON INNOVATION AND DIGITALIZATION DEFINED BUDGET NEEDS PAYMENTS ACCORDING TO THE RESULTS – GOOD FOR TAX PAYERS „NATIONAL AKIS PLAN” (advisory services, faculties, research institutes, producers, innovators etc)

NATIONAL CONTRIBUTION TO AKIS ACTORS ACTIVITIES AND RESULTS Improved state funding NATIONAL CONTRIBUTION TO AKIS ACTORS YES! BUT BASED ON ACTIVITIES AND RESULTS 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

Benefits? Further development of farm advisory services CONTINUOUS TRAINING ON NEW TECHNOLOGIES CONTINUOUS TRAINING ON SOFT SKILLS HIGHER LEVEL OF SPECIALISATION OF ADVISORS USE AND PROMOTION OF WEB BASED TOOLS FOR KNOWLEDGE DISSEMINATION DEVELOPMENT OF NEW, HIGH QUALITY ADVISORY PRODUCTS AND SERVICES (AT LEAST PARTIAL) COMERCIALISATION – ENSURING LONG TERM SUSTAINABILITY 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

Benefits? Further development of farm advisory services FUTURE FARM ADVISORY SERVICES SHOULD SHARE SIMILAR CHALENGES WITH CLIENTS, ADAPT TO THE CHANGES AND ACT COMMERCIALY – TO GAIN RESPECT, COMPETENCES AND FINANCIAL FREEDOM TO ACHIEVE SUSTAINIABILITY 57th IALB and 7th EUFRAS Conference SEASN and ESEE Meeting Mosonmagiarovar, Hungary 17-21. 6. 2018

THANK YOU! hrvoje.horvat.eu@gmail.com