Current Trends in Communication and Campaign Strategy Dr. Stephen Brooks 330.972.7944 sbrooks@uakron.edu Current Trends in Communication and Campaign Strategy

Campaign Communication Bliss Institute teaches this Give you a few “thought points” Hope to generate questions

Campaign Communication/Strategy How we'll do it Type of voters/communication "Earned” Media Macro targeted communication Micro targeted communication The craziness of 2016

Type of Voters Differences in National to Local Three types of voters Supporters Undecided Opponents Change in focus of campaigns 45/45/10 electorate Energize/demobilize

“Earned” Media Not paid for Traditional news Non-news news Virtual “news”

Macro Targeted Communication Advertising Television Radio Mailings Signs, etc.

Micro Targeted Communication Voter data bases Political data Life style Used for: Targeted advertising Personal Contact

Strategy Balancing Act Resource trade off Old vs. new campaign Voters to target Nature of the Campaign

The craziness of 2016 Unpredictable Trump primary campaign Paid Media Earned Media Clinton campaign Traditional Looking ahead

Questions and Comments Your Turn Questions and Comments