5 STAR RICH JOB AD.

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Presentation transcript:

5 STAR RICH JOB AD

JobStreet.com Job Ad is now a -5 Star Rich Job Ad-

JobStreet.com has transformed our Job Ad to 5 Star Rich Job Ad in 2014 So, what is 5 Star Rich Job Ad? JobStreet.com has transformed our Job Ad to 5 Star Rich Job Ad in 2014 A 5 Star Rich Job Ad is both informative and persuasive. Speak to the candidate through your 5 Star Rich Job Ad. Your targeted candidate, upon reading the ad should have the feeling that this is the job I want and the one I have been looking for. Target the Serious and Relevant.

Why do you need a 5 Star Rich Job Ad? 1 Because Candidate is searching for persuasive info! Nielsen Brand Health & Equity Study: JobStreet.com, October, 2013 CANDIDATE KEY CONSIDERATION WHILE SEARCHING FOR A JOB 2 Because Candidate is attracted to such Ad

A 5 Star Rich Job Ad Structure What constitutes a 5 Star Rich Job Ad? A 5 Star Rich Job Ad Structure 1 A 5 STAR “WHY JOIN US” Work with many talented and experienced people who can guide you in achieving your career goals Become a part of a large community where you get a chance to network and build connections Enjoy the many perks and benefits offered to our staff such as an in house gym and great cafeteria Global exposure and a chance to work abroad for those eligible Work for a brand that is well-known internationally and instantly recognizable A TYPICAL “WHY JOIN US” 2 Persuasive Content

You can easily do a -5 Star Rich Job Ad-

These are the key information candidates look for: 1 Location 2 Salary 3 Can I do this job well? 4 What is it in for me? 5 Can I trust this company?

1 Location Location is one of the parameter that candidates use to FILTER through job advertisements Work Location Candidate should know the estimated distance for commuting / travel purposes Work Location Map Gets candidate to be familiar with the surrounding areas for safety and access to transportation. SiVA Advertisement Create Advertisement Input Work Location How? Set Location Map and Identify Stations Nearby instead of removing it

2 Salary Salary is another parameter used by the candidates to FILTER through job advertisements Check JobStreet.com’s Salary Report Check the Salary Expectation in resumes of candidates’ who applied to you from relevant competitors Should not fall below the minimum wage Should be within your industry’s standards –Check reports similar to MERCER SiVA Advertisement Create Advertisement Input Ad Basic How? Take note of similar position Average Salary!

Design your Advertisement 3 Can I do this job well? Candidates said that Detailed Description is a vital information that they would like to see in a job advertisement How to write a Clear Job Description? Talk to the Hiring Manager Requirements and skills Short and Concise SiVA Advertisement Create Advertisement Design your Advertisement Where?

Why is it important to candidates? 4 What is it in for me? Motivators Why is it important to candidates? Related Questions Culture Wants a culture that fits own values Will enable him to contribute Salary aside, what are the reasons why your employees stay with you? What sets your culture apart from other companies? What is uniquely inspiring working for your company? Advancement Looks forward to development and Learning opportunities to advance career How do you drive performance? How do you develop your people? What training programs do you have in place? Rewards Provides sense of recognition A way to gauge accomplishment What non-traditional benefits / perks do you offer to employees?

4 What is it in for me? Options Tools Company Profile Work Environment 1. Give a glimpse of your company’s work environment How? Filling up WORK ENVIRONMENT gives the candidate a sneak peak into the culture of your company 2. Pitch your “Why Join Us”

4 What is it in for me? Options Tools Company Profile Headers and Pictures 3. Pictures says a thousand words, upload and boast your culture. How? The header is another opportunity for you to showcase CULTURE

Trust Turn-offs  5 Can I trust this company? Gender / Race Biases For Males Only Promoting Trainings in Job Postings Free Trainings to join the BPO Industry Multiple Positions in 1 Job Advertisement Receptionist / Nurse / HR Supervisor Multiple Postings Posting an ad several times within 14 days, which target the same jobseeker profile - same position level, same specialization, work location, and similar position title. Overuse of Company Confidential Postings Allowable limit is 5% of total postings per month

Vision, Mission and Values 5 Can I trust this company? Trust Builders  Milestones and Awards Products and Services Leaders and Partners Vision, Mission and Values

How? 5 Can I trust this company? Options Tools Company Profile Basic Information Company Information 5 Can I trust this company? How? Most company logos reflect what the company is about or a representation of Mission & Vision