Web2.0, Social Software, Folksonomy Buzzwords 2006 Web2.0, Social Software, Folksonomy Common Solutions Group May 2006 Jim Phelps, Sr. I.T. Architect University of Wisconsin - Madison

I will: Define Web2.0, Social Software & Folksonomy Lead a prayer Do a demo Show amazing growth Bring it back to the Enterprise Specifically: IBM, Microsoft Fear, Uncertainty and Doubt (FUD)

Business getting info to consumers Define Web2.0 1994 - World Wide Web HTML editors Domain Name Web Hosts ISP *.com Business getting info to consumers

Define Web2.0 2002 - World Wide Web *.com

Define Web2.0 Web 2.0 2002 - *.com

Define Social Software Web 2.0 Social Software

Define Social Software Clay Shirky, “Social Software is the stuff that gets spammed.” http://many.corante.com/archives/2005/02/01/tags_run_amok.php “...enables people to rendezvous, connect or collaborate ... and to form online communities.” http://en.wikipedia.org/wiki/Social_software Social Software

Define Social Software - Put stuff up to share - Starting with friends and family - Leads to discovery of others - Who form a community - Driven by tag-based searches Social Software

Define Folksonomy Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information.

Define Folksonomy I’ll just show you... Folksonomy is a neologism for a practice of collaborative categorization using freely chosen keywords. More colloquially, this refers to a group of people cooperating spontaneously to organize information into categories. In contrast to formal classification methods, this phenomenon typically only arises in non-hierarchical communities, such as public websites, as opposed to multi-level teams. Since the organizers of the information are usually its primary users, folksonomy produces results that reflect more accurately the population's conceptual model of the information. I’ll just show you...

Before the demo, please join me ....

Let not browser bugs hamper us in our clicking. Oh great gods of the Demo, we beseech thee, bless us with bandwidth and stability in these times of interactivity. Let not browser bugs hamper us in our clicking.

Links I use in my demo http://del.icio.us/jimphelps http://del.icio.us/url/7be8dcc0fb196740b2898cd3f4376924 http://technorati.com/ http://arch.doit.wisc.edu/jim/ http://technorati.com/tag/soa http://www.flickr.com/photos/jimphelps/ http://www.flickr.com/photos/jimphelps/tags/ http://www.flickr.com/photos/jimphelps/tags/labradoodle/ http://www.flickr.com/photos/tags/labradoodle/ http://youtube.com/ http://arch.doit.wisc.edu/jim/index.php/category/socialsoftware/ http://www.infoworld.com/article/06/01/13/73792_03OPcringley_1.html http://del.icio.us/infoworld/ http://weblog.infoworld.com/udell/iwx/explorer.html http://weblog.infoworld.com/udell/2005/06/23.html http://cloudalicio.us/2005/06/04/added-a-stats-box-to-the-lower-right/

whew

Tracking new trends / memes http://cloudalicio.us/tagcloud.php?url=http://www.adaptivepath.com/publications/essays/archives/000385.php&tab les=1

In Review Web2.0 - easy publishing and remixing Social Software - finding people and communities Folksonomy - people tagging objects RSS - really simple syndication Tags and simple APIs for integration Cool stuff - social discovery, tag clouds

It’s a growth industry 38.5 Million Sites 2.4 Billion links 40 Million Videos watched daily Founded 2002 Founded February 2005

It’s a growth industry Feb 4, 2005 270,000 users 3.5 Million photos June 15, 2005 775,000 users 19.5 Million photos Jan 2006 2 Million users 142 Million photos

Cool for geeks. What about reality?

And the Enterprise?

IBM - Dogear “Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.”

IBM - Dogear Web 2.0 Social Software “Dogear exploits the enterprise by allowing people to bookmark pages within their Intranet. In addition it uses enterprise directories to authenticate the user's identity. This allows people to find experts on specific topics within the company.” Web 2.0 Social Software

So the big players see opportunities in: Web 2 So the big players see opportunities in: Web 2.0 Social Software Folksonomies

FUD = Fear Uncertainty Doubt

Fear Uncertainty & Doubt

Forrester Research: Social Computing "Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists." http://www.forrester.com/Research/Document/Excerpt/0,7211,38772,00.html

FUD: Users will Control Message *.com

Small Group Collaboration In Our Enterprise... Enterprise Reporting Taxonomy/Ontology Formal Information Archives Shared Folders Small Group Collaboration Files/Folders Storage

Small Group Collaboration In Our Enterprise... Enterprise Reporting Taxonomy/Ontology Formal Information Archives Blogs Wikis etc Tags Dogear Technorati Social Sharing Discovery Shared Folders Small Group Collaboration Files/Folders Storage

I did: Define Web2.0, Social Software & Folksonomy Lead a prayer Do a demo Show amazing growth Bring it back to the Enterprise Specifically: IBM, Microsoft Fear, Uncertainty and Doubt (FUD)

Buzzword complete statement Web2.0’s easy publishing and social software will drive collaboration and community building within the enterprise and across virtual and real organizations. Folksonomies will improve finding and classifying of content within the enterprise and across organizations.

Web2.0, Social Software, Folksonomy Buzzwords 2006 Web2.0, Social Software, Folksonomy Common Solutions Group May 2006 Jim Phelps, Sr. I.T. Architect University of Wisconsin - Madison http://arch.doit.wisc.edu/jim phelps@doit.wisc.edu Copyright Board of Regents, UW-Madison, May 2006. Share with attribution. No commercial re-use without written permission.