Chapter 6: Conformity & Obedience

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Presentation transcript:

Chapter 6: Conformity & Obedience Part 2: Feb. 25, 2013

Majority Influence 1. Influence of group size on conformity – 2. Influence of one partner in nonconformity: What happened in Asch’s study related to this?

Compliance Make direct requests of us & hope we comply Differs from conformity: Sometimes we mindlessly comply Langer’s experiment w/xerox machine…

Strategies for compliance? Use the reciprocity norm – repay someone a favor Immediate vs. delayed effects? Sequential Request: Foot-in-the-door Door-in-the-face

Obedience Compliance through direct orders. Examples: Milgram’s research on obedience: Controversial set of experiments on obeying authority and causing others’ pain (1963) 1 subject, 1 confederate, 1 experimenter at Yale Subject must ‘teach’ confederate list of words Punishment?

What were the ‘teachers’ instructions? How did confederate (‘learner’) react? What happened if confederate protested? Results? Next study - confederate with “heart problem” What % still obeyed?