Swiss Tourism Federation

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Presentation transcript:

Swiss Tourism Federation Aline – Cindy – Claudia – Martina – Mélissa G. – Melissa N.

Head quarter and size HQ: Bern 600 members Approximately 50 employees

History and development The Swiss Tourism Federation has been found in 1932 under the name “Schweizer Fremdenverkehrsverband” Since 1991, the social reason is Swiss Tourism Federation

Organisation and structure

Director Barbara Gisi

How is the organisation financed? The Swiss Tourism Federation is financed by the members’ fees. It also charges for its provided services (represent members interests, publications, special offers).

The organisation’s main tasks Lobbying Public relations Improve the quality of tourism in Switzerland Public relations: Informing public about political news that affect tourism

The hot topics and the challenges Globalization The economic evolution of main markets Exchange rate Politic (Shengen) Sustainable development Demography Climate change 75% of incoming tourists come from EU Re-invent summer concept (2012-2015)

Links and associations with other players of the Swiss tourism sector They share the job with Switzerland Tourism the Swiss Society for Hotel Credit Tourist trade associations Tourist industry Authorities of Federal, Cantonal and Municipal

References Swiss Federation of Tourism, http://www.swisstourfed.ch/index.cfm?parents_id=1160&sprache=fr