Product Launch introduction

Introduction As many as 1 in 10 new products released will be regarded as failing requiring re- design, or abandonment. A designer has a key role in ensuring that a product is released successfully into the market. The product launch module aims to enable you to do this professionally and effectively. Product Launch

Curriculum The curriculum aims to develop your skills with increasing sophistication as you work through the levels. Year 1 covers basic requirements, working up towards more advanced and sophisticated issues by the final year. The module is rated at 20 credits requiring 100 hours of study time Product Launch

Year 1 Performance; user testing Sales; posters & packaging Viability ; costing Professionalism; design working Product Launch Richard Morris

Year 2 Performance; performance testing Sales; sales trends Viability ; pricing Professionalism; Intellectual property Product Launch Richard Morris

Year 3 Performance; product safety Sales; branding Viability ; finance Professionalism; contracts http://www.brightonandhovenews.org/2015/03/05/brighton-boffins-use-dimples-to-make-jolly-good-hockey-sticks Product Launch Richard Morris

Pedagogy Subjects are integrated into projects that run each year at each level Study the relevant subject before the scheduled class. These are big topics – be prepared to work hard and do more . . . Product Launch Richard Morris

Assessment Each year ends with an exhibition of your work, typically:- A product poster Your product prototype Supporting information (e.g. sales information) Your professional portfolio

Year 3 For some of you, the pinnacle of your studies will be a chance to exhibit at the New Designers even in London http://www.newdesigners.com/