GLOBAL RETAIL Global Retail Departments

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Presentation transcript:

GLOBAL RETAIL Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping

Global Retail Departments VP Global Retail Business Controlling Development Business Development Training & Development Merchandise Management Concept Management Visual Merchandising

Own & Operated vs. Franchise stores

ECCO HQ Regional Offices Tanneries Shoe Factories Distribution ECCO HQ Regional Offices Tanneries Shoe Factories

Commercial Planning The store as a Media

Meeting the consumer buying behaviour Commercial Planning Meeting the consumer buying behaviour

The 4 levels of in-store communication Commercial Planning The 4 levels of in-store communication

The 5 media/zones in the ECCO store Visual Merchandising The 5 media/zones in the ECCO store

Visual Merchandising Window campaigns

Visual Merchandising In-store campaigns

The Brand Ambassador Selling Programme

Global Mystery Shopping Programme