COMMUNICATION PLAN DESIGN GUIDE PHASE 5: Implementation Planning Purpose: The purpose of the Communication Plan is to decide: Who needs what information When they need it How you will get it to them Who will do what tasks to make it all happen How many resources (people and budget) will be needed Step 1: Make a list of constituencies or stakeholder groups who will need information about your plan. Sample list of constituencies: Sponsors Executives Board of Directors Managers/leaders Groups of employees Customers Suppliers Local external communities Business press Training Department(s) Managers Employees Suppliers/vendors IT partners HR partners Customer groups Communication Department partners Training press

COMMUNICATION PLAN DESIGN GUIDE (cont.) PHASE 5: Implementation Planning Step 2: Decide what information each constituency will need and when they will need it. Sample types of information: Information that sponsors, executives, managers, and employees will need to support the changes you are bringing about Overviews of the plan Plan details for some groups Business case The “story” about how the L&D System will work for them in the future Specific actions or changes you need them to execute and when Information people need to prepare them for new services they will receive or new ways of delivering these services General public relations information

COMMUNICATION PLAN DESIGN GUIDE (cont.) PHASE 5: Implementation Planning Step 3: Determine what information vehicles will be used. Example information vehicles: Company newsletters Training Department newsletters E-mail Web sites Company Annual Report Large meetings (town meeting approach) Webcast Video conference Small group meetings One-on-one briefings Step 4: Develop: Task list Task assignments Time estimate Schedule Budget